Softwr

CRM & Sales · head to head

Gong vs Lark

Gong logo

Gong

CRM & Sales

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite
Lark logo

Lark

Communication & Collaboration

The super app for team collaboration

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lark has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; Lark lark's own pricing page description states it offers a free starter pack, a Pro plan, and an Enterprise plan, and directs buyers to Contact us rather than publishing Pro/Enterprise figures on the rendered page.
  • They diverge on capability: Gong covers Call recording, Lark covers Team messaging.

Where they differ

Only the attributes on which Gong and Lark actually diverge.

Attributes where Gong and Lark differ
AttributeGongLark
Starting price$1600/user-per-yearFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWeb, Cloud-based SaaSWeb, Windows, Macos, Linux, Ios, Android
CategoryCRM & SalesCommunication & Collaboration
Founded20162019

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • HubSpot
  • Zoom
  • Microsoft Teams

Only in Lark

  • Team messaging
  • Video conferencing
  • Collaborative docs
  • Cloud storage
  • Calendar
  • Jira
  • GitHub
  • Google Workspace

Both cover

  • Salesforce
  • GDPR compliant
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Gong

  • Call analysisnot Lark
  • Deal forecastingnot Lark
  • Sales coachingnot Lark
  • Win/loss analysisnot Lark

Lark

  • Team communicationnot Gong
  • Document collaborationnot Gong
  • Project managementnot Gong
  • Company intranetnot Gong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Lark

  • Lark's own pricing page description states it offers a free starter pack, a Pro plan, and an Enterprise plan, and directs buyers to Contact us rather than publishing Pro/Enterprise figures on the rendered page.

Pricing, plan by plan

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Lark

Free
  • StarterFree
    • Up to 50 users
    • 100GB storage
    • Unlimited messaging
  • Pro$12/month
    • Unlimited users
    • 1TB storage per user
    • 24-hour meetings
  • Enterprise$20/month
    • SSO/SAML
    • eDiscovery
    • Custom retention

Which should you pick?

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Choose Lark if

  • You need team messaging.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Linux, Ios, Android.
  • You also want video conferencing.
Lark review

Questions people ask

Is Gong or Lark better?
Neither clearly leads. Gong starts at $1600/user-per-year and Lark at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gong or Lark?
Lark has a free tier; the other does not. Paid plans start at $1600/user-per-year for Gong and Free for Lark.
Does Gong or Lark run on more platforms?
Gong runs on Web, Cloud-based SaaS. Lark runs on Web, Windows, Macos, Linux, Ios, Android.
Can I use Lark for free?
Yes. Lark has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
What is Gong best used for?
Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what Lark is typically brought in for.
What can Gong do that Lark cannot?
Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Lark covers Team messaging, Video conferencing, Collaborative docs, Cloud storage. Both handle Salesforce, GDPR compliant, Web support, Ios support.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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