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Customer Support · head to head

Gladly vs Knowlarity

Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Free plan
No
Full reviewWebsite
Knowlarity logo

Knowlarity

Telecommunications

Indian cloud telephony for virtual numbers, IVR and call centre operations

From
1999/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers; Knowlarity it is sold only in India and the UAE, so an organisation outside those markets cannot buy it at all regardless of how well it fits.
  • They diverge on capability: Gladly covers Lifelong conversation, Knowlarity covers Virtual and toll-free numbers.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gladly and Knowlarity actually diverge.

Attributes where Gladly and Knowlarity differ
AttributeGladlyKnowlarity
Starting price$180/month1999/month
Pricing modelsubscriptionPer agent per month
PlatformsWeb, Ios, AndroidWeb, iOS, Android, API
CategoryCustomer SupportTelecommunications
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • Shopify
  • Salesforce
  • Magento

Only in Knowlarity

  • Virtual and toll-free numbers
  • Cloud contact centre
  • Number masking
  • Missed call service
  • Automated outbound
  • Speech analytics
  • WhatsApp Business API
  • Truecaller and Google verified calling

Both cover

  • IVR

What people use each for

The jobs each tool is most often brought in to do.

Gladly

  • Customer service built around a single customer record rather than ticketsnot Knowlarity
  • Handling support conversations across voice, messaging and emailnot Knowlarity

Knowlarity

  • An Indian business needs call tracking against marketing campaigns using virtual numbers with an all-India single rate rather than circle-by-circle pricing.not Gladly
  • A marketplace or delivery operation must connect customers and riders without exposing either phone number, which is what the number masking product exists for.not Gladly
  • A company running rural or low-data campaigns wants missed call as a lead capture and opt-in channel, which has no equivalent in Western telephony platforms.not Gladly
  • An Indian contact centre wants published per-agent pricing it can budget against instead of the quote-only approach taken by Ameyo, Genesys and the international vendors.not Gladly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Knowlarity

  • It is sold only in India and the UAE, so an organisation outside those markets cannot buy it at all regardless of how well it fits.
  • Ownership by Gupshup means voice sits inside a messaging-first company, and the strategic emphasis and investment now favour WhatsApp and conversational messaging over the traditional telephony line.
  • Published pricing covers the contact centre agent seats, but numbers, minutes beyond bundles, SMS, WhatsApp conversations and speech analytics are separate charges, so the monthly bill is materially above the headline per-agent figure.
  • SMS in India requires DLT registration of headers and templates under TRAI rules, and that compliance overhead falls on the customer, delaying campaign launches in a way buyers from other markets do not expect.
  • The contact centre feature depth, reporting and workforce management are thin next to Genesys, Five9 or NICE, so a large or complex operation will find quality management and forecasting missing rather than merely simpler.

Pricing, plan by plan

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Knowlarity

1999/month
  • Unlimited Inbound Contact Centre$1999/month
    • Per agent per month
    • Unlimited inbound calling
    • All-India single rate
  • Inbound and Outbound Contact Centre$2999/month
    • Per agent per month
    • Inbound and outbound calling
    • Agent softphone with WebRTC
  • Contact Centre with Lead Management$3499/month
    • Per agent per month
    • Adds lead management
    • Dispositions and follow-up tracking
  • Enterprise$undefined/month
    • Customised plans
    • MPLS connectivity options
    • Quoted on application

Which should you pick?

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Choose Knowlarity if

  • You need virtual and toll-free numbers.
  • You work on Web, iOS, Android, API.
  • You also want cloud contact centre.
Knowlarity review

Questions people ask

Is Gladly or Knowlarity better?
Neither clearly leads. Gladly starts at $180/month and Knowlarity at 1999/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gladly or Knowlarity?
Gladly starts at $180/month and Knowlarity at 1999/month.
Does Gladly or Knowlarity run on more platforms?
Gladly runs on Web, Ios, Android. Knowlarity runs on Web, iOS, Android, API.
What is Gladly best used for?
Gladly is most often used for customer service built around a single customer record rather than tickets, handling support conversations across voice, messaging and email. Of those, customer service built around a single customer record rather than tickets and handling support conversations across voice, messaging and email are not what Knowlarity is typically brought in for.
What can Gladly do that Knowlarity cannot?
Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Knowlarity covers Virtual and toll-free numbers, Cloud contact centre, Number masking, Missed call service. Both handle IVR.

Answered from the vendors’ own pages

Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
Knowlarity: Is Knowlarity still a product after the Gupshup acquisition?

Yes. Gupshup acquired it in 2021 but Knowlarity still has its own website, product line and published pricing rather than being folded into the Gupshup brand.

Knowlarity: Can I buy Knowlarity outside India?

Only in the UAE. The site offers India and UAE selectors and the numbering, compliance and support are built for those markets.

Knowlarity: What does a contact centre seat cost?

From 1,999 rupees per agent per month for unlimited inbound, 2,999 for inbound and outbound, and 3,499 with lead management, before numbers, minutes and messaging.

Knowlarity: What is a missed call service?

A number that customers ring and hang up on, registering an opt-in or lead at no cost to the caller. It is a mainstream Indian marketing channel with no Western equivalent.

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