Softwr

Telecommunications · head to head

46elks vs Gladly

46elks logo

46elks

Telecommunications

Small Swedish SMS and voice API with Nordic depth and fully published prices

From
€0.02/per SMS part
Free plan
No
Full reviewWebsite
Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: 46elks it is a small company, so global route depth, redundancy and round-the-clock support do not match the large aggregators.; Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • They diverge on capability: 46elks covers Nordic numbering and coverage, Gladly covers Lifelong conversation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which 46elks and Gladly actually diverge.

Attributes where 46elks and Gladly differ
Attribute46elksGladly
Starting price€0.02/per SMS part$180/month
Pricing modelPer message and per minute, priced by destination countrysubscription
PlatformsWeb, APIs, Python, JavaScript, PHP, RubyWeb, Ios, Android
CategoryTelecommunicationsCustomer Support
FoundedUnknown2014

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in 46elks

  • Nordic numbering and coverage
  • Regulated Swedish operator
  • Fully published rate card
  • Simple HTTP API
  • Programmable voice

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • IVR
  • Shopify
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

46elks

  • Swedish and Nordic products needing local numbers and compliant sender identitiesnot Gladly
  • Organisations that must contract and invoice with a regulated supplier inside the EUnot Gladly
  • Small teams wanting a minimal SMS API without an enterprise onboarding processnot Gladly
  • Internal alerting and two-factor systems with modest message volumenot Gladly

Gladly

  • Customer service built around a single customer record rather than ticketsnot 46elks
  • Handling support conversations across voice, messaging and emailnot 46elks

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

46elks

  • It is a small company, so global route depth, redundancy and round-the-clock support do not match the large aggregators.
  • Its advantages are Nordic and regulatory, so an organisation sending mainly to other regions gains nothing and pays more per message than it would at scale elsewhere.
  • The feature set covers SMS, voice and numbers only, with no WhatsApp, RCS, email or fraud products, so multi-channel needs a second vendor.
  • Sending to the United States requires purchasing a number first, and US inbound messaging and mobile numbers are not available self-serve at all.
  • US A2P traffic also requires 10DLC registration with its own fees and carrier surcharges, making a small European vendor a poor fit for a US-focused business.

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Pricing, plan by plan

46elks

€0.02/per SMS part
  • Pay as you go$0.02/per SMS part
    • Swedish SMS about 0.047 EUR per part, US SMS about 0.02 EUR per part
    • Swedish landline calls about 0.013 EUR per minute
    • Phone numbers from about 3 EUR per month

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Which should you pick?

Choose 46elks if

  • You need nordic numbering and coverage.
  • You work on Web, APIs, Python, JavaScript, PHP, Ruby.
  • You also want regulated swedish operator.
46elks review

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Questions people ask

Is 46elks or Gladly better?
Neither clearly leads. 46elks starts at €0.02/per SMS part and Gladly at $180/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, 46elks or Gladly?
46elks starts at €0.02/per SMS part and Gladly at $180/month.
Does 46elks or Gladly run on more platforms?
46elks runs on Web, APIs, Python, JavaScript, PHP, Ruby. Gladly runs on Web, Ios, Android.
What is 46elks best used for?
46elks is most often used for swedish and nordic products needing local numbers and compliant sender identities, organisations that must contract and invoice with a regulated supplier inside the eu, small teams wanting a minimal sms api without an enterprise onboarding process, internal alerting and two-factor systems with modest message volume. Of those, swedish and nordic products needing local numbers and compliant sender identities and organisations that must contract and invoice with a regulated supplier inside the eu are not what Gladly is typically brought in for.
What can 46elks do that Gladly cannot?
46elks covers Nordic numbering and coverage, Regulated Swedish operator, Fully published rate card, Simple HTTP API. Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management.

Answered from the vendors’ own pages

46elks: Why choose 46elks over Twilio?

Only for Nordic and regulatory reasons: local numbers, sender identity handling, a supplier regulated under Swedish electronic communications law, EU contracting, and support in your own time zone. On global reach and price at volume the large vendors win.

Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
46elks: Does 46elks publish its prices?

Yes, all of them, without a login, in Swedish kronor and euros. Swedish messages run about 0.047 euros per part and Swedish landline calls about 0.013 euros a minute.

46elks: Is it suitable for sending to the United States?

Poorly. You must buy a number before you can send there, US inbound messaging and mobile numbers are not self-serve, and US A2P traffic requires 10DLC registration with its own fees and carrier surcharges.

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