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Customer Support · head to head

Gladly vs Infobip

Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Free plan
No
Full reviewWebsite
Infobip logo

Infobip

Telecommunications

Omnichannel messaging over 800 direct operator connections, strongest outside the big Western markets

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers; Infobip the published calculator shows only the average price across a country's networks, and per-network rates sit behind the portal, so the public figure is not what you will be billed.
  • They diverge on capability: Gladly covers Lifelong conversation, Infobip covers Direct operator connections.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gladly and Infobip actually diverge.

Attributes where Gladly and Infobip differ
AttributeGladlyInfobip
Starting price$180/monthOn request
Pricing modelsubscriptionPer message and per minute, priced by destination country
PlatformsWeb, Ios, AndroidWeb, APIs, Java, Python, JavaScript, PHP, C#
CategoryCustomer SupportTelecommunications
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • IVR
  • Shopify
  • Salesforce

Only in Infobip

  • Direct operator connections
  • Owned US carrier
  • Omnichannel messaging
  • SMS firewall
  • Campaign orchestration and chatbots

What people use each for

The jobs each tool is most often brought in to do.

Gladly

  • Customer service built around a single customer record rather than ticketsnot Infobip
  • Handling support conversations across voice, messaging and emailnot Infobip

Infobip

  • Businesses delivering one-time passcodes to users in Africa, South Asia or Latin Americanot Gladly
  • Enterprises consolidating SMS, WhatsApp and RCS onto a single supplier contractnot Gladly
  • Operators needing an SMS firewall as well as a sending platformnot Gladly
  • Global brands needing local sender registration handled market by marketnot Gladly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Infobip

  • The published calculator shows only the average price across a country's networks, and per-network rates sit behind the portal, so the public figure is not what you will be billed.
  • Its regional strength is irrelevant to a business sending only to the United States or Western Europe, where cheaper vendors reach the same handsets.
  • The engagement suite pushes buyers toward a broader platform commitment than a team that wanted a messaging API had intended to make.
  • Enterprise onboarding and contracting take longer than a self-serve competitor, which suits a product still validating a channel poorly.
  • US A2P traffic still carries 10DLC registration and per-segment carrier surcharges, so the negotiated rate is not the delivered cost in that market.

Pricing, plan by plan

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Infobip

On request
  • Infobip$undefined/month
    • Public calculator shows country average prices only
    • Per-network rates available only inside the customer portal
    • Enterprise volume commitments negotiated per channel

Which should you pick?

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Choose Infobip if

  • You need direct operator connections.
  • You work on Web, APIs, Java, Python, JavaScript, PHP, C#.
  • You also want owned us carrier.
Infobip review

Questions people ask

Is Gladly or Infobip better?
Neither clearly leads. Gladly starts at $180/month and Infobip at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gladly or Infobip?
Gladly starts at $180/month and Infobip at On request.
Does Gladly or Infobip run on more platforms?
Gladly runs on Web, Ios, Android. Infobip runs on Web, APIs, Java, Python, JavaScript, PHP, C#.
What is Gladly best used for?
Gladly is most often used for customer service built around a single customer record rather than tickets, handling support conversations across voice, messaging and email. Of those, customer service built around a single customer record rather than tickets and handling support conversations across voice, messaging and email are not what Infobip is typically brought in for.
What can Gladly do that Infobip cannot?
Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Infobip covers Direct operator connections, Owned US carrier, Omnichannel messaging, SMS firewall.

Answered from the vendors’ own pages

Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
Infobip: When is Infobip clearly the right choice?

When a material share of your users are in markets that other vendors reach through intermediaries, such as parts of Africa, the Middle East, South Asia and Latin America. Direct operator connections there improve both delivery rates and the reliability of delivery reporting.

Infobip: Does Infobip publish per-country prices?

Only partly. Its calculator shows the average price across all networks in a country, and it states that per-network pricing is available in the portal. Vendors such as Sinch and Plivo publish more granular rate cards.

Infobip: Does Infobip own network infrastructure?

Yes, more than most of its competitors. It reports over 800 direct operator connections and owns Peerless Network, a facilities-based US carrier it acquired in 2022.

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