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Telecommunications · head to head

Bandwidth vs Gladly

Bandwidth logo

Bandwidth

Telecommunications

Voice, messaging and emergency calling APIs run on the company's own US carrier network

From
On request
Free plan
No
Full reviewWebsite
Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Bandwidth commercial terms are negotiated contracts rather than a published rate, so a small team cannot start without going through a sales process.; Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • They diverge on capability: Bandwidth covers Owned US carrier network, Gladly covers Lifelong conversation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bandwidth and Gladly actually diverge.

Attributes where Bandwidth and Gladly differ
AttributeBandwidthGladly
Starting priceOn request$180/month
Pricing modelquotesubscription
PlatformsWeb, APIs, Python, JavaScript, Java, C#, RubyWeb, Ios, Android
CategoryTelecommunicationsCustomer Support
FoundedUnknown2014

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bandwidth

  • Owned US carrier network
  • Programmable voice
  • Messaging APIs
  • Emergency calling
  • Global numbering

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • IVR
  • Shopify
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Bandwidth

  • Unified communications and contact centre providers needing wholesale voice termination under their own brandnot Gladly
  • Enterprises with high call volumes where a wholesale margin on every minute is materialnot Gladly
  • VoIP deployments with US emergency calling obligations requiring E911 and dynamic locationnot Gladly
  • Platforms needing local numbers across many countries from a single suppliernot Gladly

Gladly

  • Customer service built around a single customer record rather than ticketsnot Bandwidth
  • Handling support conversations across voice, messaging and emailnot Bandwidth

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bandwidth

  • Commercial terms are negotiated contracts rather than a published rate, so a small team cannot start without going through a sales process.
  • US A2P messaging still requires 10DLC brand and campaign registration, and those fees plus per-segment carrier surcharges are charged on top of the negotiated message rate.
  • The self-serve developer experience is weaker than the aggregators it competes with, so teams prototyping quickly start elsewhere and migrate later, if ever.
  • Its owned-network advantage is a United States advantage; international coverage arrived through the Voxbone acquisition and does not rest on the same model.
  • Committed volume pricing means an organisation whose traffic falls short of forecast pays for capacity it did not use.

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Pricing, plan by plan

Bandwidth

On request
  • Bandwidth$undefined/year
    • Committed volume contracts quoted per customer
    • Per-minute and per-message rates negotiated by destination
    • US 10DLC registration and carrier surcharges billed in addition

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Which should you pick?

Choose Bandwidth if

  • You need owned us carrier network.
  • You work on Web, APIs, Python, JavaScript, Java, C#, Ruby.
  • You also want programmable voice.
Bandwidth review

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Questions people ask

Is Bandwidth or Gladly better?
Neither clearly leads. Bandwidth starts at On request and Gladly at $180/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bandwidth or Gladly?
Bandwidth starts at On request and Gladly at $180/month.
Does Bandwidth or Gladly run on more platforms?
Bandwidth runs on Web, APIs, Python, JavaScript, Java, C#, Ruby. Gladly runs on Web, Ios, Android.
What is Bandwidth best used for?
Bandwidth is most often used for unified communications and contact centre providers needing wholesale voice termination under their own brand, enterprises with high call volumes where a wholesale margin on every minute is material, voip deployments with us emergency calling obligations requiring e911 and dynamic location, platforms needing local numbers across many countries from a single supplier. Of those, unified communications and contact centre providers needing wholesale voice termination under their own brand and enterprises with high call volumes where a wholesale margin on every minute is material are not what Gladly is typically brought in for.
What can Bandwidth do that Gladly cannot?
Bandwidth covers Owned US carrier network, Programmable voice, Messaging APIs, Emergency calling. Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management.

Answered from the vendors’ own pages

Bandwidth: Is Bandwidth a carrier or a reseller?

It is a licensed carrier operating its own US network. That removes the wholesale margin an aggregator pays its upstream and gives direct control over routing and regulatory functions such as E911.

Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
Bandwidth: Do 10DLC fees apply on top of Bandwidth's rates?

Yes. US A2P messaging requires brand and campaign registration with The Campaign Registry, and the registration fees plus per-message carrier surcharges are billed in addition to whatever per-message rate you negotiated.

Bandwidth: Did Bandwidth acquire Voxbone?

Yes, in 2020, for 519.4 million dollars. Voxbone supplied international phone numbering and became the basis of Bandwidth's coverage outside the United States.

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