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Customer Support · head to head

Gladly vs Plivo

Gladly logo

Gladly

Customer Support

Radically personal customer service

From
$180/month
Free plan
No
Full reviewWebsite
Plivo logo

Plivo

Telecommunications

SMS and voice APIs priced to undercut the larger aggregators

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Gladly no pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers; Plivo the headline per-message saving does not apply to US 10DLC registration fees or carrier surcharges, which are pass-through costs and identical across vendors.
  • They diverge on capability: Gladly covers Lifelong conversation, Plivo covers Published country rate card.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Gladly and Plivo actually diverge.

Attributes where Gladly and Plivo differ
AttributeGladlyPlivo
Starting price$180/monthOn request
Pricing modelsubscriptionPer message and per minute, priced by destination country
PlatformsWeb, Ios, AndroidWeb, APIs, Python, JavaScript, Java, PHP, Ruby, Go
CategoryCustomer SupportTelecommunications
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gladly

  • Lifelong conversation
  • Omnichannel support
  • Customer timeline
  • Task management
  • Knowledge base
  • IVR
  • Shopify
  • Salesforce

Only in Plivo

  • Published country rate card
  • Programmable SMS and MMS
  • Programmable voice
  • Contact centre product
  • 10DLC registration

What people use each for

The jobs each tool is most often brought in to do.

Gladly

  • Customer service built around a single customer record rather than ticketsnot Plivo
  • Handling support conversations across voice, messaging and emailnot Plivo

Plivo

  • Products sending high volumes of transactional SMS where unit price determines channel viabilitynot Gladly
  • Teams migrating from a more expensive aggregator without changing their architecturenot Gladly
  • Notification and alerting systems with predictable, steady message volumenot Gladly
  • Businesses wanting voice and messaging from one supplier with published ratesnot Gladly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gladly

  • No pricing is published at any level, and the pricing page states no per agent cost, per conversation rate, minimum commitment or feature tiers
  • The pricing page presents outcome statistics in place of any cost information
  • Every route to a figure goes through a demo or sales conversation

Plivo

  • The headline per-message saving does not apply to US 10DLC registration fees or carrier surcharges, which are pass-through costs and identical across vendors.
  • The feature surface is narrower than the market leader, so products needing video, email or richer verification will need a second supplier.
  • Support is tiered and the entry tier is not appropriate for traffic that a business depends on commercially.
  • Deliverability on some international routes depends on an underlying carrier mix that can change without the customer being informed.
  • Its price advantage is smaller on US A2P traffic than on international routes, so a US-only sender may save considerably less than a headline comparison suggested.

Pricing, plan by plan

Gladly

$180/month
  • Hero$180/month
    • All channels
    • Customer timeline
    • Knowledge base
  • Superhero$210/month
    • Everything in Hero
    • Custom reporting
    • Advanced rules

Plivo

On request
  • Pay as you go$undefined/month
    • Published per-country rate card for SMS and voice
    • Volume discounts negotiated above published tiers
    • US 10DLC registration fees and carrier surcharges billed separately

Which should you pick?

Choose Gladly if

  • You need lifelong conversation.
  • You work on Web, Ios, Android.
  • You also want omnichannel support.
Gladly review

Choose Plivo if

  • You need published country rate card.
  • You work on Web, APIs, Python, JavaScript, Java, PHP, Ruby, Go.
  • You also want programmable sms and mms.
Plivo review

Questions people ask

Is Gladly or Plivo better?
Neither clearly leads. Gladly starts at $180/month and Plivo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gladly or Plivo?
Gladly starts at $180/month and Plivo at On request.
Does Gladly or Plivo run on more platforms?
Gladly runs on Web, Ios, Android. Plivo runs on Web, APIs, Python, JavaScript, Java, PHP, Ruby, Go.
What is Gladly best used for?
Gladly is most often used for customer service built around a single customer record rather than tickets, handling support conversations across voice, messaging and email. Of those, customer service built around a single customer record rather than tickets and handling support conversations across voice, messaging and email are not what Plivo is typically brought in for.
What can Gladly do that Plivo cannot?
Gladly covers Lifelong conversation, Omnichannel support, Customer timeline, Task management. Plivo covers Published country rate card, Programmable SMS and MMS, Programmable voice, Contact centre product.

Answered from the vendors’ own pages

Gladly: How much does Gladly cost?

Gladly does not publish pricing on its website. The vendor directs prospective customers to request a demo or contact the sales team for custom pricing tailored to organizational needs.

Source
Plivo: Will switching to Plivo cut our US messaging bill?

Partly. The per-message rate may fall, but 10DLC brand and campaign fees and the per-segment carrier surcharges are pass-through costs that are the same whichever provider you use.

Plivo: Does Plivo publish pricing?

Yes, as a per-destination rate card covering SMS and voice by country, so you can model your own destination mix before contacting sales.

Plivo: How does it compare with Twilio?

Generally cheaper per unit on the same routes and narrower in scope. Twilio wins on ecosystem, channel breadth and documentation.

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