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Business Intelligence · head to head

Cyfe vs Supermetrics

Cyfe logo

Cyfe

Business Intelligence

All-in-one business dashboard

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Cyfe has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cyfe dashboards are the billing unit, at 2 on the $29 Starter plan and 5 on the $39 Standard plan; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Cyfe covers Pre-built Widgets, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cyfe and Supermetrics actually diverge.

Attributes where Cyfe and Supermetrics differ
AttributeCyfeSupermetrics
Starting priceFree€49/month
Free tierYesNo
PlatformsWeb, Mobile, TvWeb, Google-sheets, Data-studio, Excel, Api
CategoryBusiness IntelligenceMarketing
Founded20122010

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cyfe

  • Pre-built Widgets
  • Custom Metrics
  • Historical Data
  • White-labeling
  • Embedding
  • Facebook
  • Twitter
  • Mailchimp

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Cyfe

  • Building business dashboards from marketing, sales and finance sourcesnot Supermetrics
  • Displaying live metrics on office screens and shared public URLsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Cyfe
  • Loading advertising data into BigQuery or Snowflake for reportingnot Cyfe
  • Automating recurring client marketing reports at an agencynot Cyfe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cyfe

  • Dashboards are the billing unit, at 2 on the $29 Starter plan and 5 on the $39 Standard plan
  • Users are capped separately, at 1 on Starter and 2 on Standard, so a two person team needs the second tier for seats alone
  • Unlimited users only appears on the $119 Premier plan
  • Additional dashboards beyond a plan are $5 each
  • The Agency plan includes 10 clients with further clients at $19 each

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Cyfe

Free
  • Starter$29/month
    • 2 Dashboards
    • 1 User
    • 14-day free trial
  • Standard$39/month
    • 5 Dashboards
    • 2 Users
    • 14-day free trial
  • Pro$65/month
    • 10 Dashboards
    • 5 Users
    • 14-day free trial
  • Premier$119/month
    • 20 Dashboards
    • Unlimited Users
    • Additional dashboards available at $5 per dashboard

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Cyfe if

  • You need pre-built widgets.
  • You want to start without paying.
  • You work on Web, Mobile, Tv.
  • You also want custom metrics.
Cyfe review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Cyfe or Supermetrics better?
Neither clearly leads. Cyfe starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cyfe or Supermetrics?
Cyfe has a free tier; the other does not. Paid plans start at Free for Cyfe and €49/month for Supermetrics.
Does Cyfe or Supermetrics run on more platforms?
Cyfe runs on Web, Mobile, Tv. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Cyfe for free?
Yes. Cyfe has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Cyfe best used for?
Cyfe is most often used for building business dashboards from marketing, sales and finance sources, displaying live metrics on office screens and shared public urls. Of those, building business dashboards from marketing, sales and finance sources and displaying live metrics on office screens and shared public urls are not what Supermetrics is typically brought in for.
What can Cyfe do that Supermetrics cannot?
Cyfe covers Pre-built Widgets, Custom Metrics, Historical Data, White-labeling. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Google Analytics, Salesforce.

Answered from the vendors’ own pages

Cyfe: How much does Cyfe cost?

Cyfe offers five subscription plans: Starter at $29/month (2 dashboards, 1 user), Standard at $39/month (5 dashboards, 2 users), Pro at $65/month (10 dashboards, 5 users), Premier at $119/month (20 dashboards, unlimited users), and Agency at $190/month (100 dashboards, 15 users, 10 clients).

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Cyfe: What features are included in all Cyfe plans?

All Cyfe tiers include unlimited history, TV mode for dashboard displays, public shareable URLs, custom logos and themes, custom SSL domain support, unlimited data exports, and embedded analytics capabilities. The 14-day free trial is available for every plan.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Cyfe: What is included in Cyfe's Agency plan?

The Agency plan at $190/month includes 100 dashboards, 15 users, and 10 clients. Additional clients cost $19 each. The plan provides 100% white label branding, branded widgets, custom CSS, and full client management features.

Source
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