Softwr

E-Commerce · head to head

Bluepark vs Heartland Retail

Bluepark logo

Bluepark

E-Commerce

A UK-based ecommerce platform to design, sell and manage your online store

From
£14.99/month
Rated
-
Full reviewWebsite
Heartland Retail logo

Heartland Retail

E-Commerce

Cloud point of sale and inventory management sold alongside Heartland card processing

From
$150/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Bluepark pricing in GBP plus VAT; Heartland Retail the software is sold as part of a card processing relationship, so the monthly licence understates the real cost and the processing rate is the number that determines what you pay over a year.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bluepark and Heartland Retail actually diverge.

Attributes where Bluepark and Heartland Retail differ
AttributeBlueparkHeartland Retail
Starting price£14.99/month$150/month
FoundedUnknown1997

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bluepark

Nothing recorded that Heartland Retail does not also cover.

Only in Heartland Retail

  • Multi-store inventory
  • Cloud point of sale
  • Purchasing and receiving
  • Customer records
  • Sales and stock reporting
  • Integrated card processing
  • E-commerce integrations

What people use each for

The jobs each tool is most often brought in to do.

Bluepark

  • E-commerce catalog managementnot Heartland Retail
  • Multi-channel selling integrationnot Heartland Retail

Heartland Retail

  • A specialty retailer opening a third or fourth site that needs one stock position across all of themnot Bluepark
  • Replacing a legacy on-premise till system that requires a server in the back office of every storenot Bluepark
  • A retailer whose buying team needs purchase orders and receiving rather than just a cash registernot Bluepark
  • An existing Heartland processing customer consolidating software and payments under one suppliernot Bluepark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bluepark

  • Pricing in GBP plus VAT
  • Email overage fees apply to all plans beyond 50,000/month at £0.002 per email
  • Extra storage on Enterprise limited to maximum 12GB

Heartland Retail

  • The software is sold as part of a card processing relationship, so the monthly licence understates the real cost and the processing rate is the number that determines what you pay over a year.
  • Leaving means changing till software and merchant account together, and since the payment terminals, the reporting history and the staff training are all tied to the same supplier, the switching cost is far higher than a software migration alone.
  • It is not an online store platform, so a merchant selling on the web still buys and maintains a separate e-commerce platform, and the stock and order integration between the two is an ongoing operational dependency rather than a one-off setup.
  • Historical sales and customer purchase history rarely migrate cleanly out of a point of sale system, so a retailer who switches typically starts with an empty history and keeps the old system read-only, paying for it, for years.
  • Heartland sits within Global Payments, a group that has repeatedly restructured its portfolio through acquisitions and divestitures, so which entity owns and invests in this specific product is not stable over a long contract term.

Pricing, plan by plan

Bluepark

£14.99/month
  • Central$14.99/month
    • No products, 500MB storage
    • For non-ecommerce use
  • Retail$29.99/month
    • Up to 500 products
    • 500MB storage
    • All essential features
  • Business$44.99/month
    • Up to 2,000 products
    • 1GB storage
    • Marketing and B2B features
  • Enterprise$64.99/month
    • Unlimited products
    • 2GB storage
    • QuickBooks integration

Heartland Retail

$150/month
  • Core$150/month
    • POS system
    • Inventory management
    • Customer management
  • Professional$350/month
    • All Core features
    • Omnichannel
    • Advanced analytics

Which should you pick?

Choose Bluepark if

Nothing in the data separates Bluepark from Heartland Retail on the points above - pick on price and on how each one feels to use.

Bluepark review

Choose Heartland Retail if

  • You need multi-store inventory.
  • You also want cloud point of sale.
Heartland Retail review

Questions people ask

Is Bluepark or Heartland Retail better?
Neither clearly leads. Bluepark starts at £14.99/month and Heartland Retail at $150/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bluepark or Heartland Retail?
Bluepark starts at £14.99/month and Heartland Retail at $150/month.
Does Bluepark or Heartland Retail run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Bluepark best used for?
Bluepark is most often used for e-commerce catalog management, multi-channel selling integration. Of those, e-commerce catalog management and multi-channel selling integration are not what Heartland Retail is typically brought in for.
What can Bluepark do that Heartland Retail cannot?
Heartland Retail covers Multi-store inventory, Cloud point of sale, Purchasing and receiving, Customer records.

Answered from the vendors’ own pages

Bluepark: What are Bluepark's pricing plans?

Bluepark offers four plans: Central at £14.99/month for non-ecommerce use, Retail at £29.99/month for up to 500 products, Business at £44.99/month for up to 2,000 products, and Enterprise at £64.99/month for unlimited products. All prices exclude VAT.

Source
Heartland Retail: Can I use it as my online store?

No. It manages the shop floor and stock. Selling online means a separate e-commerce platform and an integration to keep the catalogue and stock aligned.

Bluepark: Does Bluepark charge transaction fees?

No, Bluepark advertises 0% transaction fees across all plans.

Source
Heartland Retail: Do I have to use Heartland for card processing?

The product is sold as part of a payments relationship, and that is where the supplier's margin sits. Ask explicitly what the software costs standalone before assuming you have a choice.

Bluepark: How much is the email overage charge on Bluepark?

Email overages beyond the included 50,000 emails per month are charged at £0.002 per email on all plans.

Source
Heartland Retail: What should I negotiate hardest on?

The card processing rate and the contract term, not the software subscription. Ask for interchange-plus pricing in writing rather than a blended rate.

Heartland Retail: What happens to my sales history if I leave?

Assume products and current stock export cleanly and that years of transaction history do not. Budget for keeping the old system available read-only during any transition.

Share

Related pages

More on Bluepark

More on Heartland Retail

Keep looking

Other head to heads