Marketing · head to head
Moz vs Sitebulb
Sitebulb
SEO & Website Optimization
Technical SEO audit tool that crawls sites and generates visual, prioritized hints
- From
- $95/month
- Rated
- -
The short version
- Only Moz has a free tier, so it costs nothing to try first.
- Each has a real cost: Moz smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush; Sitebulb desktop plans are limited to a single user, so teams need Sitebulb Cloud or paid add-on seats to collaborate.
- They diverge on capability: Moz covers Keyword Explorer, Sitebulb covers JavaScript crawling.
Where they differ
Only the attributes on which Moz and Sitebulb actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Moz
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank Tracking
- Page Optimization
- Competitive research
- Local SEO tools
- Fresh Web Explorer
Only in Sitebulb
- JavaScript crawling
- Prioritized Hints
- Crawl maps
- Scheduled recurring audits
- Audit comparisons
- Google integrations
What people use each for
The jobs each tool is most often brought in to do.
Moz
- SEO auditsnot Sitebulb
- Keyword researchnot Sitebulb
- Link buildingnot Sitebulb
- Local SEOnot Sitebulb
- Competitive analysisnot Sitebulb
Sitebulb
- Agencies running recurring technical SEO audits for clientsnot Moz
- In-house SEO teams tracking site health over timenot Moz
- Auditing JavaScript-rendered sites for crawlability issuesnot Moz
- Benchmarking site architecture via crawl visualizationsnot Moz
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Moz
- Smaller keyword database with only 500M+ keywords compared to 25 billion for Semrush
- Unreliable competitive analysis for B2B companies with niche competitor sets
- Weekly rank tracking on lower plans creates bottlenecks versus daily updates on competitors
Sitebulb
- Desktop plans are limited to a single user, so teams need Sitebulb Cloud or paid add-on seats to collaborate.
- Large sites near or above the 500,000 URL Pro limit require reconfiguration or the Cloud tier to avoid hitting crawl caps.
- Desktop crawling relies on local machine resources, so audit speed and scale depend on the user's hardware rather than cloud infrastructure.
Pricing, plan by plan
Moz
Free- Starter$39/month
- Limited keyword tracking
- Basic site audit
- Standard$99/month
- Enhanced keyword tracking
- Competitive analysis
Sitebulb
$95/month- Lite$undefined/month
- 1 user
- 10,000 URLs per audit
- 100+ Hints
- Pro$undefined/month
- 1 user
- 500,000 URLs per audit
- 300+ Hints
- Sitebulb Cloud$undefined/month
- 2+ users
- No project limits
- Automated recurring crawls
Which should you pick?
Choose Moz if
- You need keyword explorer.
- You want to start without paying.
- You also want link explorer.
Choose Sitebulb if
- You need javascript crawling.
- You work on web, windows, mac.
- You also want prioritized hints.
Questions people ask
- Is Moz or Sitebulb better?
- Neither clearly leads. Moz starts at Free and Sitebulb at $95/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Moz or Sitebulb?
- Moz has a free tier; the other does not. Paid plans start at Free for Moz and $95/month for Sitebulb.
- Does Moz or Sitebulb run on more platforms?
- Moz runs on Web. Sitebulb runs on web, windows, mac.
- Can I use Moz for free?
- Yes. Moz has a free tier, so you can try it without paying. Sitebulb starts at $95/month.
- What is Moz best used for?
- Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Sitebulb is typically brought in for.
- What can Moz do that Sitebulb cannot?
- Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Sitebulb covers JavaScript crawling, Prioritized Hints, Crawl maps, Scheduled recurring audits.
Answered from the vendors’ own pages
Moz: What are Moz's main weaknesses compared to Semrush and Ahrefs?
Moz has a smaller keyword database (500M+ keywords vs Semrush's 25B), weaker competitive analysis tools for B2B niches, weekly rank tracking on lower plans, and limited local SEO features compared to modern competitors.
SourceSitebulb: Is there a free trial?
Sitebulb offers a 14-day free trial with no credit card required and no up-front commitment.
SourceSitebulb: Can I cancel anytime?
Yes, subscriptions can be cancelled anytime and users are never locked into a contract.
SourceSitebulb: What does Sitebulb integrate with?
Sitebulb connects to Google Analytics, Google Search Console, Google Sheets, and Google Data Studio to pull data into audit reports.
SourceRelated pages
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