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Marketing & Analytics · head to head

Google Optimize vs Zenoti

Google Optimize logo

Google Optimize

Marketing & Analytics

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Zenoti logo

Zenoti

Scheduling & Booking

Enterprise spa and salon software

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Zenoti zenoti publishes no prices: the pricing page names plans by business type but gives no rate, no per location fee and no minimum, and routes every enquiry to a quote or demo
  • They diverge on capability: Google Optimize covers A/B testing, Zenoti covers Appointment booking.

Where they differ

Only the attributes on which Google Optimize and Zenoti actually diverge.

Attributes where Google Optimize and Zenoti differ
AttributeGoogle OptimizeZenoti
Starting priceFree$200/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android, Api
CategoryMarketing & AnalyticsScheduling & Booking
Founded19982010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Web support

Only in Zenoti

  • Appointment booking
  • Point of sale
  • Inventory management
  • Marketing automation
  • Employee management
  • Membership management
  • Gift cards
  • Business intelligence

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Zenoti
  • Personalising page content for defined audience segmentsnot Zenoti
  • Redirect tests between alternative landing page URLsnot Zenoti

Zenoti

  • Running multi location spa, salon and medspa chains on one platformnot Google Optimize
  • Centralising appointment booking, point of sale and inventory across sitesnot Google Optimize
  • Managing memberships, packages and customer marketing for large operatorsnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Zenoti

  • Zenoti publishes no prices: the pricing page names plans by business type but gives no rate, no per location fee and no minimum, and routes every enquiry to a quote or demo
  • Multi location pricing is described as customised to the customer's footprint, so two buyers of the same size are not guaranteed the same rate
  • Communication costs such as messaging are billed on consumption on top of the plan
  • Functionality is extended through paid add ons rather than being included in a single plan

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Zenoti

$200/month
  • Essential$200/month
    • Appointment booking
    • Client management
    • POS
  • Professional$350/month
    • Everything in Essential
    • Marketing automation
    • Inventory management
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location
    • Custom integrations

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Zenoti if

  • You need appointment booking.
  • You work on Web, Ios, Android, Api.
  • You also want point of sale.
Zenoti review

Questions people ask

Is Google Optimize or Zenoti better?
Neither clearly leads. Google Optimize starts at Free and Zenoti at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Zenoti?
Google Optimize has a free tier; the other does not. Paid plans start at Free for Google Optimize and $200/month for Zenoti.
Does Google Optimize or Zenoti run on more platforms?
Google Optimize runs on Web. Zenoti runs on Web, Ios, Android, Api.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Zenoti starts at $200/month.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Zenoti is typically brought in for.
What can Google Optimize do that Zenoti cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Zenoti covers Appointment booking, Point of sale, Inventory management, Marketing automation. Both handle Cloud deployment.
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