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Software · head to head

AB Tasty vs Zenoti

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Zenoti logo

Zenoti

Software

Enterprise spa and salon software

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Zenoti zenoti publishes no prices: the pricing page names plans by business type but gives no rate, no per location fee and no minimum, and routes every enquiry to a quote or demo
  • They diverge on capability: AB Tasty covers A/B testing, Zenoti covers Appointment booking.

Where they differ

Only the attributes on which AB Tasty and Zenoti actually diverge.

Attributes where AB Tasty and Zenoti differ
AttributeAB TastyZenoti
Starting price€500/month$200/month
Pricing modelquotesubscription
PlatformsWebWeb, Ios, Android, Api
Founded20112010

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Web support

Only in Zenoti

  • Appointment booking
  • Point of sale
  • Inventory management
  • Marketing automation
  • Employee management
  • Membership management
  • Gift cards
  • Business intelligence

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Zenoti
  • Feature flagging and progressive rolloutsnot Zenoti
  • Personalising content for identified and anonymous visitorsnot Zenoti
  • Search, recommendations and merchandising for ecommercenot Zenoti
  • Conversion optimisation experiments across channelsnot Zenoti

Zenoti

  • Running multi location spa, salon and medspa chains on one platformnot AB Tasty
  • Centralising appointment booking, point of sale and inventory across sitesnot AB Tasty
  • Managing memberships, packages and customer marketing for large operatorsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Zenoti

  • Zenoti publishes no prices: the pricing page names plans by business type but gives no rate, no per location fee and no minimum, and routes every enquiry to a quote or demo
  • Multi location pricing is described as customised to the customer's footprint, so two buyers of the same size are not guaranteed the same rate
  • Communication costs such as messaging are billed on consumption on top of the plan
  • Functionality is extended through paid add ons rather than being included in a single plan

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Zenoti

$200/month
  • Essential$200/month
    • Appointment booking
    • Client management
    • POS
  • Professional$350/month
    • Everything in Essential
    • Marketing automation
    • Inventory management
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location
    • Custom integrations

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Zenoti if

  • You need appointment booking.
  • You work on Web, Ios, Android, Api.
  • You also want point of sale.
Zenoti review

Questions people ask

Is AB Tasty or Zenoti better?
Neither clearly leads. AB Tasty starts at €500/month and Zenoti at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Zenoti?
AB Tasty starts at €500/month and Zenoti at $200/month.
Does AB Tasty or Zenoti run on more platforms?
AB Tasty runs on Web. Zenoti runs on Web, Ios, Android, Api.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Zenoti is typically brought in for.
What can AB Tasty do that Zenoti cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Zenoti covers Appointment booking, Point of sale, Inventory management, Marketing automation. Both handle Cloud deployment.
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