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Software · head to head

Northbeam vs Zenoti

Northbeam logo

Northbeam

Software

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite
Zenoti logo

Zenoti

Software

Enterprise spa and salon software

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance; Zenoti zenoti publishes no prices: the pricing page names plans by business type but gives no rate, no per location fee and no minimum, and routes every enquiry to a quote or demo
  • They diverge on capability: Northbeam covers Cross-platform attribution, Zenoti covers Appointment booking.

Where they differ

Only the attributes on which Northbeam and Zenoti actually diverge.

Attributes where Northbeam and Zenoti differ
AttributeNorthbeamZenoti
Starting price$1500/month$200/month
Pricing modelUnknownsubscription
PlatformsWeb, APIWeb, Ios, Android, Api
Founded20202010

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Only in Zenoti

  • Appointment booking
  • Point of sale
  • Inventory management
  • Marketing automation
  • Employee management
  • Membership management
  • Gift cards
  • Business intelligence

Both cover

  • SOC2
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Northbeam

  • Marketing attributionnot Zenoti
  • Media optimizationnot Zenoti
  • Creative testingnot Zenoti
  • Budget allocationnot Zenoti

Zenoti

  • Running multi location spa, salon and medspa chains on one platformnot Northbeam
  • Centralising appointment booking, point of sale and inventory across sitesnot Northbeam
  • Managing memberships, packages and customer marketing for large operatorsnot Northbeam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Zenoti

  • Zenoti publishes no prices: the pricing page names plans by business type but gives no rate, no per location fee and no minimum, and routes every enquiry to a quote or demo
  • Multi location pricing is described as customised to the customer's footprint, so two buyers of the same size are not guaranteed the same rate
  • Communication costs such as messaging are billed on consumption on top of the plan
  • Functionality is extended through paid add ons rather than being included in a single plan

Pricing, plan by plan

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Zenoti

$200/month
  • Essential$200/month
    • Appointment booking
    • Client management
    • POS
  • Professional$350/month
    • Everything in Essential
    • Marketing automation
    • Inventory management
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location
    • Custom integrations

Which should you pick?

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Choose Zenoti if

  • You need appointment booking.
  • You work on Web, Ios, Android, Api.
  • You also want point of sale.
Zenoti review

Questions people ask

Is Northbeam or Zenoti better?
Neither clearly leads. Northbeam starts at $1500/month and Zenoti at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Northbeam or Zenoti?
Northbeam starts at $1500/month and Zenoti at $200/month.
Does Northbeam or Zenoti run on more platforms?
Northbeam runs on Web, API. Zenoti runs on Web, Ios, Android, Api.
What is Northbeam best used for?
Northbeam is most often used for marketing attribution, media optimization, creative testing, budget allocation. Of those, marketing attribution and media optimization are not what Zenoti is typically brought in for.
What can Northbeam do that Zenoti cannot?
Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Zenoti covers Appointment booking, Point of sale, Inventory management, Marketing automation. Both handle SOC2, Cloud deployment.

Answered from the vendors’ own pages

Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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