Software · head to head
Ecwid vs Sellfy
The short version
- Each has a real cost: Ecwid the $5 a month Starter plan caps the catalogue at 10 products; Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
- They diverge on capability: Ecwid covers Omnichannel selling, Sellfy covers Physical & digital products.
Where they differ
Only the attributes on which Ecwid and Sellfy actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Ecwid
- Omnichannel selling
- Product catalog
- Payment processing
- Inventory management
- API access
Only in Sellfy
- Physical & digital products
- Membership/subscription sales
- Marketing automation
- Affiliate program
- Multi-currency support
Both cover
- Email marketing
- Analytics
- Mobile app
What people use each for
The jobs each tool is most often brought in to do.
Ecwid
- Adding a store to an existing website or social pagenot Sellfy
- Selling physical goods and digital downloads from one cataloguenot Sellfy
Sellfy
- Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Ecwid
- Running a small creator store without building a sitenot Ecwid
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Ecwid
- The $5 a month Starter plan caps the catalogue at 10 products
- Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
- Abandoned cart recovery requires the Business plan at $65 a month
- In person selling through POS integration is Unlimited only, at $149 a month
- The Venture plan at $35 a month still caps products at 100
Sellfy
- Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
- Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
- Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
- Email marketing credits are metered per plan, from 2,000 to 50,000
- Cart abandonment, upselling and the affiliate programme all require the Business plan
- Payment processing fees from PayPal or Stripe are charged on top of the subscription
Pricing, plan by plan
Ecwid
Free- FreeFree
- Up to 10 products
- Basic storefront
- Standard payment methods
- Unlimited$99.08/month
- Unlimited products
- Advanced features
- Priority support
Sellfy
Free- FreeFree
- Unlimited products
- Basic store
- Email support
- Pro$29/month
- All Free features
- Custom domain
- Email marketing
Which should you pick?
Choose Ecwid if
- You need omnichannel selling.
- You want to start without paying.
- You also want product catalog.
Choose Sellfy if
- You need physical & digital products.
- You want to start without paying.
- You also want membership/subscription sales.
Questions people ask
- Is Ecwid or Sellfy better?
- Neither clearly leads. Ecwid starts at Free and Sellfy at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Ecwid or Sellfy?
- Ecwid starts at Free and Sellfy at Free.
- Does Ecwid or Sellfy run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Ecwid for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Ecwid best used for?
- Ecwid is most often used for adding a store to an existing website or social page, selling physical goods and digital downloads from one catalogue. Of those, adding a store to an existing website or social page and selling physical goods and digital downloads from one catalogue are not what Sellfy is typically brought in for.
- What can Ecwid do that Sellfy cannot?
- Ecwid covers Omnichannel selling, Product catalog, Payment processing, Inventory management. Sellfy covers Physical & digital products, Membership/subscription sales, Marketing automation, Affiliate program. Both handle Email marketing, Analytics, Mobile app.
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