Software · head to head
Big Cartel vs Ecwid
The short version
- Only Ecwid has a free tier, so it costs nothing to try first.
- Each has a real cost: Big Cartel custom domain support is not included on the free Gold plan; it is listed as a Platinum-tier feature; Ecwid the $5 a month Starter plan caps the catalogue at 10 products
Where they differ
Only the attributes on which Big Cartel and Ecwid actually diverge.
| Attribute | Big Cartel | Ecwid |
|---|---|---|
| Starting price | On request | Free |
| Free tier | No | Yes |
| Founded | Unknown | 2009 |
Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Big Cartel
Nothing recorded that Ecwid does not also cover.
Only in Ecwid
- Omnichannel selling
- Product catalog
- Payment processing
- Inventory management
- Email marketing
- Analytics
- Mobile app
- API access
What people use each for
The jobs each tool is most often brought in to do.
Big Cartel
No use cases recorded yet. See the Big Cartel review.
Ecwid
- Adding a store to an existing website or social pagenot Big Cartel
- Selling physical goods and digital downloads from one cataloguenot Big Cartel
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Big Cartel
- Custom domain support is not included on the free Gold plan; it is listed as a Platinum-tier feature
- Abandoned cart recovery, product drop scheduling and Zapier integration are restricted to the top Diamond tier at $30/month
- Platinum's paid billing starts automatically after a 7-day free trial rather than requiring an active opt-in to convert
Ecwid
- The $5 a month Starter plan caps the catalogue at 10 products
- Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
- Abandoned cart recovery requires the Business plan at $65 a month
- In person selling through POS integration is Unlimited only, at $149 a month
- The Venture plan at $35 a month still caps products at 100
Pricing, plan by plan
Big Cartel
On requestNo published plan breakdown. See the Big Cartel review.
Ecwid
Free- FreeFree
- Up to 10 products
- Basic storefront
- Standard payment methods
- Unlimited$99.08/month
- Unlimited products
- Advanced features
- Priority support
Which should you pick?
Choose Big Cartel if
Nothing in the data separates Big Cartel from Ecwid on the points above - pick on price and on how each one feels to use.
Choose Ecwid if
- You need omnichannel selling.
- You want to start without paying.
- You also want product catalog.
Questions people ask
- Is Big Cartel or Ecwid better?
- Neither clearly leads. Big Cartel starts at On request and Ecwid at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Big Cartel or Ecwid?
- Ecwid has a free tier; the other does not. Paid plans start at On request for Big Cartel and Free for Ecwid.
- Does Big Cartel or Ecwid run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Ecwid for free?
- Yes. Ecwid has a free tier, so you can try it without paying. Big Cartel starts at On request.
- What can Big Cartel do that Ecwid cannot?
- Ecwid covers Omnichannel selling, Product catalog, Payment processing, Inventory management.
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