Is Sellfy or Square better?

Neither clearly leads. Sellfy starts at $22/month and Square at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Sellfy or Square?

Square has a free tier; the other does not. Paid plans start at $22/month for Sellfy and Free for Square.

Does Sellfy or Square run on more platforms?

Sellfy runs on Web. Square runs on POS (Mobile app), Web.

Can I use Square for free?

Yes. Square has a free tier, so you can try it without paying. Sellfy starts at $22/month.

What is Sellfy best used for?

Sellfy is most often used for selling digital downloads, subscriptions or print on demand goods from a hosted storefront, running a small creator store without building a site. Of those, selling digital downloads, subscriptions or print on demand goods from a hosted storefront and running a small creator store without building a site are not what Square is typically brought in for.

What can Sellfy do that Square cannot?

Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation. Square covers Payment processing, Point of sale, Invoicing, Payroll.

E-Commerce · head to head

Sellfy vs Square

Sellfy

E-Commerce

Ecommerce platform for creators and entrepreneurs

From: $22/month
Rated: -

Full review Website

Square

E-Commerce

Powering the economy

From: Free
Rated: -

Full review Website

The short version

Only Square has a free tier, so it costs nothing to try first.
Each has a real cost: Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium; Square plus plan pricing not specified in documentation
They diverge on capability: Sellfy covers Physical & digital products, Square covers Payment processing.
Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Sellfy and Square actually diverge.

Attributes where Sellfy and Square differ
Attribute	Sellfy	Square
Starting price	$22/month	Free
Pricing model	subscription	freemium
Free tier	No	Yes
Platforms	Web	POS (Mobile app), Web
Founded	2013	2009

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sellfy

Physical & digital products
Membership/subscription sales
Email marketing
Marketing automation
Affiliate program
Analytics
Mobile app
Multi-currency support

Only in Square

Payment processing
Point of sale
Invoicing
Payroll
Banking
QuickBooks
WooCommerce
Wix

What people use each for

The jobs each tool is most often brought in to do.

Sellfy

Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Square
Running a small creator store without building a sitenot Square

Square

Accept payments with all-in-one POS applicationnot Sellfy
Online ordering and basic website creationnot Sellfy
Invoicing and appointment bookingnot Sellfy
Staff scheduling and loyalty programmesnot Sellfy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sellfy

Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
Email marketing credits are metered per plan, from 2,000 to 50,000
Cart abandonment, upselling and the affiliate programme all require the Business plan
Payment processing fees from PayPal or Stripe are charged on top of the subscription

Square

Plus plan pricing not specified in documentation
Processing fees differ by tier but exact rates not detailed
Free plan pricing mentioned but specific features for Plus unclear
Text marketing charged at 3¢ per message after first 500 included

Pricing, plan by plan

Sellfy

$22/month

Starter$22/month
- From $22/month with annual billing (or $39/month with monthly billing)
- Basic e-commerce features for digital and physical products
Business$null/month
- Mid-tier option with expanded capabilities
Premium$null/month
- Highest tier with up to 20GB per digital product file storage

Square

Free

FreeFree
- Accept payments with all-in-one POS app
- Online site builder (ordering profiles, basic websites, online stores, booking sites)
- Item library and inventory tracking
Plus$null/mo
- All Free plan features
- Advanced POS features for food, retail, and appointments
- Lower processing fees on card transactions

Which should you pick?

Choose Sellfy if

You need physical & digital products.
You also want membership/subscription sales.

Sellfy review

Choose Square if

You need payment processing.
You want to start without paying.
You work on POS (Mobile app), Web.
You also want point of sale.

Square review

Questions people ask

Is Sellfy or Square better?: Neither clearly leads. Sellfy starts at $22/month and Square at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sellfy or Square?: Square has a free tier; the other does not. Paid plans start at $22/month for Sellfy and Free for Square.
Does Sellfy or Square run on more platforms?: Sellfy runs on Web. Square runs on POS (Mobile app), Web.
Can I use Square for free?: Yes. Square has a free tier, so you can try it without paying. Sellfy starts at $22/month.
What is Sellfy best used for?: Sellfy is most often used for selling digital downloads, subscriptions or print on demand goods from a hosted storefront, running a small creator store without building a site. Of those, selling digital downloads, subscriptions or print on demand goods from a hosted storefront and running a small creator store without building a site are not what Square is typically brought in for.
What can Sellfy do that Square cannot?: Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation. Square covers Payment processing, Point of sale, Invoicing, Payroll.

Answered from the vendors’ own pages

Sellfy: How much does Sellfy cost?

Sellfy starts at $22/month for the Starter plan with annual billing ($39/month with monthly billing). Higher tiers (Business and Premium) are available but specific pricing requires contacting sales or visiting the pricing page.

Source

Square: Does Square offer a free plan?

Yes, Square's free plan includes an all-in-one POS app, online site builder, item library and inventory tracking, invoicing, appointment scheduling, staff calendars, and checking and savings account access. No subscription fees are charged.

Source

Sellfy: Does Sellfy charge transaction fees?

No, Sellfy charges zero transaction fees on sales, unlike competitors such as Gumroad which charges 10%. If revenue exceeds a plan limit, a 2% fee may apply unless you upgrade to a higher tier.

Source

Square: What does Square Plus add compared to the free plan?

Square Plus adds advanced POS features for food and retail, lower processing fees on card transactions, custom loyalty programs, unlimited email marketing campaigns, text messaging, and staff scheduling and attendance tracking.

Source

Sellfy: Does Sellfy offer a free trial?

Yes, new users can access a 14-day free trial with no credit card required. During the trial you can customize store design and add product types, but upgrading to a paid plan is required to start selling.

Source

Sellfy vs Square

Sellfy

Square

The short version

Where they differ

What each one covers

Only in Sellfy

Only in Square

What people use each for

Sellfy

Square

Where each one falls short

Sellfy

Square

Pricing, plan by plan

Sellfy

Square

Which should you pick?

Choose Sellfy if

Choose Square if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Sellfy

More on Square

Keep looking

Other head to heads