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E-Commerce · head to head

Magento vs Sellfy

Magento logo

Magento

E-Commerce

Open core commerce platform, free as Magento Open Source and licensed by revenue as Adobe Commerce

From
Free
Rated
-
Full reviewWebsite
Sellfy logo

Sellfy

E-Commerce

Ecommerce platform for creators and entrepreneurs

From
$22/month
Rated
-
Full reviewWebsite

The short version

  • Only Magento has a free tier, so it costs nothing to try first.
  • Each has a real cost: Magento it is open core rather than open source, so B2B, customer segmentation, content staging and the Adobe analytics and recommendation services sit behind the Adobe Commerce licence, and discovering that mid-project converts a free platform into a revenue-banded contract.; Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
  • They diverge on capability: Magento covers Two editions, Sellfy covers Physical & digital products.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Magento and Sellfy actually diverge.

Attributes where Magento and Sellfy differ
AttributeMagentoSellfy
Starting priceFree$22/month
Pricing modelopen-sourcesubscription
Free tierYesNo
Founded20082013

Identical on both: platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Magento

  • Two editions
  • Complex catalogue handling
  • Multi-store and multi-website
  • Native B2B in the paid edition
  • Multi-currency and multi-region
  • Composer module system
  • GraphQL and REST APIs
  • Hyva and Mage-OS ecosystem

Only in Sellfy

  • Physical & digital products
  • Membership/subscription sales
  • Email marketing
  • Marketing automation
  • Affiliate program
  • Analytics
  • Mobile app
  • Multi-currency support

What people use each for

The jobs each tool is most often brought in to do.

Magento

  • A retailer with tens of thousands of SKUs and attribute-heavy catalogue logic that SaaS platforms restrictnot Sellfy
  • A multi-brand or multi-region group needing separate websites, currencies and tax treatment from one back officenot Sellfy
  • A B2B seller needing company accounts, negotiated pricing and quoting inside the storefrontnot Sellfy
  • An enterprise with an in-house or retained development team that treats commerce as owned softwarenot Sellfy

Sellfy

  • Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Magento
  • Running a small creator store without building a sitenot Magento

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Magento

  • It is open core rather than open source, so B2B, customer segmentation, content staging and the Adobe analytics and recommendation services sit behind the Adobe Commerce licence, and discovering that mid-project converts a free platform into a revenue-banded contract.
  • The Adobe Commerce licence is priced on bands of gross merchandise value, so the platform bill increases as the store succeeds and is largely unrelated to the infrastructure or support you consume.
  • A production installation needs a search engine, a cache, a reverse proxy, a message queue and a database tuned together, so hosting is a DevOps engagement rather than a plan, and the first serious traffic event is where under-sizing becomes visible.
  • Minor version upgrades regularly break third party modules, so staying current means a regression testing and remediation project several times a year, and merchants who skip upgrades to avoid that end up running software with unpatched vulnerabilities.
  • The specialist developer market is small and expensive relative to other platforms, so an agency retainer becomes a permanent operating cost and losing that agency is a genuine business continuity problem rather than a procurement inconvenience.

Sellfy

  • Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
  • Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
  • Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
  • Email marketing credits are metered per plan, from 2,000 to 50,000
  • Cart abandonment, upselling and the affiliate programme all require the Business plan
  • Payment processing fees from PayPal or Stripe are charged on top of the subscription

Pricing, plan by plan

Magento

Free
  • Magento Open SourceFree
    • Unlimited products
    • Multiple storefronts
    • Advanced marketing
  • Adobe Commerce$20000/year
    • All Open Source features
    • 24/7 enterprise support
    • Managed cloud hosting

Sellfy

$22/month
  • Starter$22/month
    • From $22/month with annual billing (or $39/month with monthly billing)
    • Basic e-commerce features for digital and physical products
  • Business$null/month
    • Mid-tier option with expanded capabilities
  • Premium$null/month
    • Highest tier with up to 20GB per digital product file storage

Which should you pick?

Choose Magento if

  • You need two editions.
  • You want to start without paying.
  • You also want complex catalogue handling.
Magento review

Choose Sellfy if

  • You need physical & digital products.
  • You also want membership/subscription sales.
Sellfy review

Questions people ask

Is Magento or Sellfy better?
Neither clearly leads. Magento starts at Free and Sellfy at $22/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Magento or Sellfy?
Magento has a free tier; the other does not. Paid plans start at Free for Magento and $22/month for Sellfy.
Does Magento or Sellfy run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Magento for free?
Yes. Magento has a free tier, so you can try it without paying. Sellfy starts at $22/month.
What is Magento best used for?
Magento is most often used for a retailer with tens of thousands of skus and attribute-heavy catalogue logic that saas platforms restrict, a multi-brand or multi-region group needing separate websites, currencies and tax treatment from one back office, a b2b seller needing company accounts, negotiated pricing and quoting inside the storefront, an enterprise with an in-house or retained development team that treats commerce as owned software. Of those, a retailer with tens of thousands of skus and attribute-heavy catalogue logic that saas platforms restrict and a multi-brand or multi-region group needing separate websites, currencies and tax treatment from one back office are not what Sellfy is typically brought in for.
What can Magento do that Sellfy cannot?
Magento covers Two editions, Complex catalogue handling, Multi-store and multi-website, Native B2B in the paid edition. Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation.

Answered from the vendors’ own pages

Magento: Is Magento free?

Magento Open Source is. Adobe Commerce is not, and it holds back B2B, segmentation, content staging and the Adobe analytics and recommendation layer. Establish which edition a requirement needs before you commit.

Sellfy: How much does Sellfy cost?

Sellfy starts at $22/month for the Starter plan with annual billing ($39/month with monthly billing). Higher tiers (Business and Premium) are available but specific pricing requires contacting sales or visiting the pricing page.

Source
Magento: How is Adobe Commerce priced?

On bands of gross merchandise value, so the licence grows with revenue rather than with usage. Model it against your three year forecast, not this year's turnover.

Sellfy: Does Sellfy charge transaction fees?

No, Sellfy charges zero transaction fees on sales, unlike competitors such as Gumroad which charges 10%. If revenue exceeds a plan limit, a 2% fee may apply unless you upgrade to a higher tier.

Source
Magento: What does it really cost to run?

Licence if applicable, plus tuned infrastructure, plus a specialist agency or in-house team. For most deployments the people and hosting exceed the licence.

Sellfy: Does Sellfy offer a free trial?

Yes, new users can access a 14-day free trial with no credit card required. During the trial you can customize store design and add product types, but upgrading to a paid plan is required to start selling.

Source
Magento: Why do agencies keep mentioning Hyva?

The stock front end stack is slow to develop against, so Hyva, a commercially licensed replacement front end, has become a common default. It is another licence to budget for.

Magento: What happened with Magento 1?

It reached end of life and left merchants on unsupported, unpatched software facing a full replatform. It is the reference point for how long to assume support for any edition you adopt.

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