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E-Commerce · head to head

Sellfy vs Temu

Sellfy logo

Sellfy

E-Commerce

Ecommerce platform for creators and entrepreneurs

From
$22/month
Rated
-
Full reviewWebsite
Temu logo

Temu

E-Commerce

Ultra-low-cost general merchandise marketplace owned by PDD Holdings, parent of Pinduoduo

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Temu has a free tier, so it costs nothing to try first.
  • Each has a real cost: Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium; Temu temu is owned by PDD Holdings, the same corporate group behind Chinese app Pinduoduo, and security researchers and app reviewers have raised documented concerns about the scope of data and device permissions the apps in this family request.
  • They diverge on capability: Sellfy covers Physical & digital products, Temu covers General merchandise marketplace.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Sellfy and Temu actually diverge.

Attributes where Sellfy and Temu differ
AttributeSellfyTemu
Starting price$22/monthFree
Pricing modelsubscriptionFree to browse and use; pay per order, heavy promotional discounting
Free tierNoYes
PlatformsWebiOS, Android, Web
Founded2013Unknown

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sellfy

  • Physical & digital products
  • Membership/subscription sales
  • Email marketing
  • Marketing automation
  • Affiliate program
  • Analytics
  • Mobile app
  • Multi-currency support

Only in Temu

  • General merchandise marketplace
  • Direct-from-manufacturer shipping
  • Gamified discounts and referrals
  • Free returns window
  • Aggressive coupon stacking
  • Temu app-only pricing

What people use each for

The jobs each tool is most often brought in to do.

Sellfy

  • Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Temu
  • Running a small creator store without building a sitenot Temu

Temu

  • A budget shopper buying low-cost, non-critical goods where a long shipping wait is acceptablenot Sellfy
  • Someone comparing Temu against Shein and Amazon Shopping on price for a specific item categorynot Sellfy
  • A buyer who has reviewed the documented data permission and product safety concerns and decided price still outweighs themnot Sellfy
  • A shopper in a market where changing customs thresholds mean checking for added duty before orderingnot Sellfy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sellfy

  • Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
  • Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
  • Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
  • Email marketing credits are metered per plan, from 2,000 to 50,000
  • Cart abandonment, upselling and the affiliate programme all require the Business plan
  • Payment processing fees from PayPal or Stripe are charged on top of the subscription

Temu

  • Temu is owned by PDD Holdings, the same corporate group behind Chinese app Pinduoduo, and security researchers and app reviewers have raised documented concerns about the scope of data and device permissions the apps in this family request.
  • Consumer safety testing by regulators and watchdog groups has flagged some products sold on Temu for exceeding legal limits on substances such as lead in specific items, similar to findings on other ultra-low-cost marketplaces.
  • Regulators in the EU and US have investigated or fined Temu over misleading discount claims and dark pattern design, including inflated reference prices used to make discounts look larger than they are.
  • Shipping times are long by mainstream e-commerce standards, commonly one to two weeks or more, and buyer recourse for a delayed, missing or damaged order is limited compared with domestic retailers.
  • Changes to duty-free import thresholds in the US and EU have added customs fees to some orders, eroding the headline low price advertised at checkout.

Pricing, plan by plan

Sellfy

$22/month
  • Starter$22/month
    • From $22/month with annual billing (or $39/month with monthly billing)
    • Basic e-commerce features for digital and physical products
  • Business$null/month
    • Mid-tier option with expanded capabilities
  • Premium$null/month
    • Highest tier with up to 20GB per digital product file storage

Temu

Free
  • Pay per orderFree
    • Individual item prices frequently under 10 USD before discounts
    • Standard shipping typically 7 to 15 days
    • Customs duties may apply depending on destination country and order value

Which should you pick?

Choose Sellfy if

  • You need physical & digital products.
  • You also want membership/subscription sales.
Sellfy review

Choose Temu if

  • You need general merchandise marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want direct-from-manufacturer shipping.
Temu review

Questions people ask

Is Sellfy or Temu better?
Neither clearly leads. Sellfy starts at $22/month and Temu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sellfy or Temu?
Temu has a free tier; the other does not. Paid plans start at $22/month for Sellfy and Free for Temu.
Does Sellfy or Temu run on more platforms?
Sellfy runs on Web. Temu runs on iOS, Android, Web.
Can I use Temu for free?
Yes. Temu has a free tier, so you can try it without paying. Sellfy starts at $22/month.
What is Sellfy best used for?
Sellfy is most often used for selling digital downloads, subscriptions or print on demand goods from a hosted storefront, running a small creator store without building a site. Of those, selling digital downloads, subscriptions or print on demand goods from a hosted storefront and running a small creator store without building a site are not what Temu is typically brought in for.
What can Sellfy do that Temu cannot?
Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation. Temu covers General merchandise marketplace, Direct-from-manufacturer shipping, Gamified discounts and referrals, Free returns window.

Answered from the vendors’ own pages

Sellfy: How much does Sellfy cost?

Sellfy starts at $22/month for the Starter plan with annual billing ($39/month with monthly billing). Higher tiers (Business and Premium) are available but specific pricing requires contacting sales or visiting the pricing page.

Source
Temu: Who owns Temu?

Temu is operated by Whaleco Inc., a subsidiary of PDD Holdings, the parent company of the Chinese shopping app Pinduoduo.

Sellfy: Does Sellfy charge transaction fees?

No, Sellfy charges zero transaction fees on sales, unlike competitors such as Gumroad which charges 10%. If revenue exceeds a plan limit, a 2% fee may apply unless you upgrade to a higher tier.

Source
Temu: Is Temu safe to use in terms of data privacy?

Security researchers have flagged the scope of permissions requested by Temu and related PDD Holdings apps as a documented concern; the company disputes characterisations of its apps as malicious.

Sellfy: Does Sellfy offer a free trial?

Yes, new users can access a 14-day free trial with no credit card required. During the trial you can customize store design and add product types, but upgrading to a paid plan is required to start selling.

Source
Temu: Are Temu products safe?

Consumer safety testing has found some specific products exceeding legal limits for substances such as lead, similar to findings reported on other ultra-low-cost marketplaces; safety varies by product.

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