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E-Commerce · head to head

Amazon Shopping vs Sellfy

Amazon Shopping logo

Amazon Shopping

E-Commerce

Amazon's consumer marketplace app for browsing, buying and tracking orders

From
Free
Rated
-
Full reviewWebsite
Sellfy logo

Sellfy

E-Commerce

Ecommerce platform for creators and entrepreneurs

From
$22/month
Rated
-
Full reviewWebsite

The short version

  • Only Amazon Shopping has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon Shopping a significant share of listings are sold and shipped by third-party sellers, and counterfeit or mislabelled products from those sellers have been a well-documented, recurring problem that the platform does not fully prevent.; Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
  • They diverge on capability: Amazon Shopping covers Product search and marketplace, Sellfy covers Physical & digital products.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Amazon Shopping and Sellfy actually diverge.

Attributes where Amazon Shopping and Sellfy differ
AttributeAmazon ShoppingSellfy
Starting priceFree$22/month
Pricing modelFree to use; optional Prime subscription for fast shipping and bundled mediasubscription
Free tierYesNo
PlatformsiOS, Android, WebWeb
FoundedUnknown2013

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Shopping

  • Product search and marketplace
  • Prime shipping tiers
  • Order tracking and returns
  • Amazon Photos and Alexa integration
  • Sponsored product placement
  • Subscribe and Save

Only in Sellfy

  • Physical & digital products
  • Membership/subscription sales
  • Email marketing
  • Marketing automation
  • Affiliate program
  • Analytics
  • Mobile app
  • Multi-currency support

What people use each for

The jobs each tool is most often brought in to do.

Amazon Shopping

  • A shopper comparing prices and reviews across a wide catalogue before buying from any retailernot Sellfy
  • A Prime subscriber wanting fast, free shipping on eligible everyday purchasesnot Sellfy
  • A household using Subscribe and Save to automate reordering of consumables at a discountnot Sellfy
  • Someone managing Alexa devices, Prime Video and Amazon orders from a single accountnot Sellfy

Sellfy

  • Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Amazon Shopping
  • Running a small creator store without building a sitenot Amazon Shopping

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Shopping

  • A significant share of listings are sold and shipped by third-party sellers, and counterfeit or mislabelled products from those sellers have been a well-documented, recurring problem that the platform does not fully prevent.
  • Search results and product pages mix paid sponsored placements with organic results, so the top listing for a search term is often an advertisement rather than the best-reviewed or cheapest option.
  • Fast, free shipping is effectively gated behind an Amazon Prime subscription, and the app's delivery estimates are designed to make non-Prime checkout feel slower and less attractive.
  • Returns and refund handling differ between Amazon-fulfilled and third-party-fulfilled orders, and a buyer often cannot tell which applies until after ordering.
  • Subscribe and Save and other recurring purchase features require active management to cancel, and abandoned subscriptions can result in ongoing charges for items no longer wanted.

Sellfy

  • Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
  • Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
  • Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
  • Email marketing credits are metered per plan, from 2,000 to 50,000
  • Cart abandonment, upselling and the affiliate programme all require the Business plan
  • Payment processing fees from PayPal or Stripe are charged on top of the subscription

Pricing, plan by plan

Amazon Shopping

Free
  • Standard accountFree
    • Browsing and purchase without Prime
    • Standard, slower shipping speeds
    • No access to Prime Video, Prime Music or Prime delivery windows
  • Amazon Prime$14.99/month
    • Free fast shipping on eligible items
    • Access to Prime Video and Prime Music
    • Also offered as an annual plan at a discounted effective rate

Sellfy

$22/month
  • Starter$22/month
    • From $22/month with annual billing (or $39/month with monthly billing)
    • Basic e-commerce features for digital and physical products
  • Business$null/month
    • Mid-tier option with expanded capabilities
  • Premium$null/month
    • Highest tier with up to 20GB per digital product file storage

Which should you pick?

Choose Amazon Shopping if

  • You need product search and marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want prime shipping tiers.
Amazon Shopping review

Choose Sellfy if

  • You need physical & digital products.
  • You also want membership/subscription sales.
Sellfy review

Questions people ask

Is Amazon Shopping or Sellfy better?
Neither clearly leads. Amazon Shopping starts at Free and Sellfy at $22/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Shopping or Sellfy?
Amazon Shopping has a free tier; the other does not. Paid plans start at Free for Amazon Shopping and $22/month for Sellfy.
Does Amazon Shopping or Sellfy run on more platforms?
Amazon Shopping runs on iOS, Android, Web. Sellfy runs on Web.
Can I use Amazon Shopping for free?
Yes. Amazon Shopping has a free tier, so you can try it without paying. Sellfy starts at $22/month.
What is Amazon Shopping best used for?
Amazon Shopping is most often used for a shopper comparing prices and reviews across a wide catalogue before buying from any retailer, a prime subscriber wanting fast, free shipping on eligible everyday purchases, a household using subscribe and save to automate reordering of consumables at a discount, someone managing alexa devices, prime video and amazon orders from a single account. Of those, a shopper comparing prices and reviews across a wide catalogue before buying from any retailer and a prime subscriber wanting fast, free shipping on eligible everyday purchases are not what Sellfy is typically brought in for.
What can Amazon Shopping do that Sellfy cannot?
Amazon Shopping covers Product search and marketplace, Prime shipping tiers, Order tracking and returns, Amazon Photos and Alexa integration. Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation.

Answered from the vendors’ own pages

Amazon Shopping: Do I need Amazon Prime to use the app?

No, browsing and ordering work without Prime, but fast free shipping, Prime Video and Prime Music all require the paid subscription.

Sellfy: How much does Sellfy cost?

Sellfy starts at $22/month for the Starter plan with annual billing ($39/month with monthly billing). Higher tiers (Business and Premium) are available but specific pricing requires contacting sales or visiting the pricing page.

Source
Amazon Shopping: Are all products sold by Amazon itself?

No, a large proportion of listings are sold and sometimes shipped by third-party marketplace sellers, which affects returns and counterfeit risk.

Sellfy: Does Sellfy charge transaction fees?

No, Sellfy charges zero transaction fees on sales, unlike competitors such as Gumroad which charges 10%. If revenue exceeds a plan limit, a 2% fee may apply unless you upgrade to a higher tier.

Source
Amazon Shopping: How can I tell if a listing is sold by Amazon or a third party?

Check the "Sold by" and "Fulfilled by" fields on the product page, which the app does not surface prominently in search results.

Sellfy: Does Sellfy offer a free trial?

Yes, new users can access a 14-day free trial with no credit card required. During the trial you can customize store design and add product types, but upgrading to a paid plan is required to start selling.

Source
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