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E-Commerce · head to head

Sellfy vs TikTok Shop

Sellfy logo

Sellfy

E-Commerce

Ecommerce platform for creators and entrepreneurs

From
$22/month
Rated
-
Full reviewWebsite
TikTok Shop logo

TikTok Shop

E-Commerce

Social commerce platform integrated with TikTok

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only TikTok Shop has a free tier, so it costs nothing to try first.
  • Each has a real cost: Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium; TikTok Shop 6% commission per sale reduces profit margins compared to self-hosted e-commerce
  • They diverge on capability: Sellfy covers Physical & digital products, TikTok Shop covers Product showcase.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Sellfy and TikTok Shop actually diverge.

Attributes where Sellfy and TikTok Shop differ
AttributeSellfyTikTok Shop
Starting price$22/monthFree
Pricing modelsubscriptiontransaction
Free tierNoYes
Founded20132021

Identical on both: platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sellfy

  • Physical & digital products
  • Membership/subscription sales
  • Email marketing
  • Marketing automation
  • Affiliate program
  • Analytics
  • Mobile app
  • Multi-currency support

Only in TikTok Shop

  • Product showcase
  • Live shopping
  • Video integration
  • Order management
  • Logistics partnerships
  • Analytics dashboard
  • Customer reviews
  • Payment processing

What people use each for

The jobs each tool is most often brought in to do.

Sellfy

  • Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot TikTok Shop
  • Running a small creator store without building a sitenot TikTok Shop

TikTok Shop

  • Social commerce for small businesses and individual sellersnot Sellfy
  • Direct-to-consumer sales via TikTok platformnot Sellfy
  • Reaching TikTok's user base without separate website developmentnot Sellfy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sellfy

  • Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
  • Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
  • Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
  • Email marketing credits are metered per plan, from 2,000 to 50,000
  • Cart abandonment, upselling and the affiliate programme all require the Business plan
  • Payment processing fees from PayPal or Stripe are charged on top of the subscription

TikTok Shop

  • 6% commission per sale reduces profit margins compared to self-hosted e-commerce
  • Incentive program ($23,630 max) is limited to new sellers and specific merchants

Pricing, plan by plan

Sellfy

$22/month
  • Starter$22/month
    • From $22/month with annual billing (or $39/month with monthly billing)
    • Basic e-commerce features for digital and physical products
  • Business$null/month
    • Mid-tier option with expanded capabilities
  • Premium$null/month
    • Highest tier with up to 20GB per digital product file storage

TikTok Shop

Free
  • Standard ShopFree
    • No setup fees
    • 6% commission per sale
    • Direct payouts to linked bank account
  • New Seller Incentives$23630/incentive-value
    • Up to 2800 USD in launch rewards
    • Up to 20830 USD in ad credits
    • TikTok Shop-funded discounts and campaigns

Which should you pick?

Choose Sellfy if

  • You need physical & digital products.
  • You also want membership/subscription sales.
Sellfy review

Choose TikTok Shop if

  • You need product showcase.
  • You want to start without paying.
  • You also want live shopping.
TikTok Shop review

Questions people ask

Is Sellfy or TikTok Shop better?
Neither clearly leads. Sellfy starts at $22/month and TikTok Shop at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sellfy or TikTok Shop?
TikTok Shop has a free tier; the other does not. Paid plans start at $22/month for Sellfy and Free for TikTok Shop.
Does Sellfy or TikTok Shop run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use TikTok Shop for free?
Yes. TikTok Shop has a free tier, so you can try it without paying. Sellfy starts at $22/month.
What is Sellfy best used for?
Sellfy is most often used for selling digital downloads, subscriptions or print on demand goods from a hosted storefront, running a small creator store without building a site. Of those, selling digital downloads, subscriptions or print on demand goods from a hosted storefront and running a small creator store without building a site are not what TikTok Shop is typically brought in for.
What can Sellfy do that TikTok Shop cannot?
Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation. TikTok Shop covers Product showcase, Live shopping, Video integration, Order management.

Answered from the vendors’ own pages

Sellfy: How much does Sellfy cost?

Sellfy starts at $22/month for the Starter plan with annual billing ($39/month with monthly billing). Higher tiers (Business and Premium) are available but specific pricing requires contacting sales or visiting the pricing page.

Source
TikTok Shop: How much does TikTok Shop cost to open?

Opening a TikTok Shop is free. There are no setup fees or upfront costs to launch a shop on the platform.

Source
Sellfy: Does Sellfy charge transaction fees?

No, Sellfy charges zero transaction fees on sales, unlike competitors such as Gumroad which charges 10%. If revenue exceeds a plan limit, a 2% fee may apply unless you upgrade to a higher tier.

Source
TikTok Shop: What commission does TikTok Shop charge?

TikTok Shop charges a flat 6% commission on each sale. This is the only per-transaction cost for selling on the platform.

Source
Sellfy: Does Sellfy offer a free trial?

Yes, new users can access a 14-day free trial with no credit card required. During the trial you can customize store design and add product types, but upgrading to a paid plan is required to start selling.

Source
TikTok Shop: What incentives are available for new sellers?

New sellers can earn up to 23,630 USD in total incentives including up to 2,800 USD in launch rewards, up to 20,830 USD in ad credits, and access to TikTok Shop-funded campaigns and exclusive growth support.

Source
TikTok Shop: How do sellers receive payment?

Sellers receive payouts directly to their linked bank account after orders are completed and any return or refund windows close.

Source
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