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E-commerce & Retail · head to head

Ecwid vs Magento

Ecwid logo

Ecwid

E-commerce & Retail

Sell anywhere ecommerce platform

From
Free
Rated
-
Full reviewWebsite
Magento logo

Magento

E-commerce & Retail

Open-source ecommerce platform for enterprise retail

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ecwid the $5 a month Starter plan caps the catalogue at 10 products; Magento magento Open Source is available under the OSL v3 license as a free self-hosted edition, but Adobe sells a separate proprietary Adobe Commerce edition with additional B2B, page builder and cloud features not included in the open source code
  • They diverge on capability: Ecwid covers Omnichannel selling, Magento covers Multi-store management.

Where they differ

Only the attributes on which Ecwid and Magento actually diverge.

Attributes where Ecwid and Magento differ
AttributeEcwidMagento
Pricing modelsubscriptionopen-source
Founded20092008

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (E-commerce & Retail).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ecwid

  • Omnichannel selling
  • Product catalog
  • Payment processing
  • Email marketing
  • Analytics
  • Mobile app
  • API access

Only in Magento

  • Multi-store management
  • Advanced product catalog
  • Customer segmentation
  • Order management system
  • Progressive Web App
  • GraphQL API
  • Security & compliance

Both cover

  • Inventory management

What people use each for

The jobs each tool is most often brought in to do.

Ecwid

  • Adding a store to an existing website or social pagenot Magento
  • Selling physical goods and digital downloads from one cataloguenot Magento

Magento

No use cases recorded yet. See the Magento review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ecwid

  • The $5 a month Starter plan caps the catalogue at 10 products
  • Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
  • Abandoned cart recovery requires the Business plan at $65 a month
  • In person selling through POS integration is Unlimited only, at $149 a month
  • The Venture plan at $35 a month still caps products at 100

Magento

  • Magento Open Source is available under the OSL v3 license as a free self-hosted edition, but Adobe sells a separate proprietary Adobe Commerce edition with additional B2B, page builder and cloud features not included in the open source code

Pricing, plan by plan

Ecwid

Free
  • FreeFree
    • Up to 10 products
    • Basic storefront
    • Standard payment methods
  • Unlimited$99.08/month
    • Unlimited products
    • Advanced features
    • Priority support

Magento

Free
  • Magento Open SourceFree
    • Unlimited products
    • Multiple storefronts
    • Advanced marketing
  • Adobe Commerce$20000/year
    • All Open Source features
    • 24/7 enterprise support
    • Managed cloud hosting

Which should you pick?

Choose Ecwid if

  • You need omnichannel selling.
  • You want to start without paying.
  • You also want product catalog.
Ecwid review

Choose Magento if

  • You need multi-store management.
  • You want to start without paying.
  • You also want advanced product catalog.
Magento review

Questions people ask

Is Ecwid or Magento better?
Neither clearly leads. Ecwid starts at Free and Magento at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ecwid or Magento?
Ecwid starts at Free and Magento at Free.
Does Ecwid or Magento run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Ecwid for free?
Both have a free tier, so you can try either at no cost before committing.
What is Ecwid best used for?
Ecwid is most often used for adding a store to an existing website or social page, selling physical goods and digital downloads from one catalogue. Of those, adding a store to an existing website or social page and selling physical goods and digital downloads from one catalogue are not what Magento is typically brought in for.
What can Ecwid do that Magento cannot?
Ecwid covers Omnichannel selling, Product catalog, Payment processing, Email marketing. Magento covers Multi-store management, Advanced product catalog, Customer segmentation, Order management system. Both handle Inventory management.
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