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E-Commerce · head to head

Sellfy vs Square for Retail

Sellfy logo

Sellfy

E-Commerce

Ecommerce platform for creators and entrepreneurs

From
$22/month
Rated
-
Full reviewWebsite
Square for Retail logo

Square for Retail

E-Commerce

Integrated point of sale and retail management

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Square for Retail has a free tier, so it costs nothing to try first.
  • Each has a real cost: Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium; Square for Retail limited customer support with primarily email and online forums, slow response times for urgent issues
  • They diverge on capability: Sellfy covers Physical & digital products, Square for Retail covers Contactless payments.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Sellfy and Square for Retail actually diverge.

Attributes where Sellfy and Square for Retail differ
AttributeSellfySquare for Retail
Starting price$22/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebiOS, API
Founded20132009

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sellfy

  • Physical & digital products
  • Membership/subscription sales
  • Email marketing
  • Marketing automation
  • Affiliate program
  • Analytics
  • Mobile app
  • Multi-currency support

Only in Square for Retail

  • Contactless payments
  • Inventory tracking
  • Employee management
  • Customer profiles
  • Sales analytics
  • Receipt printing
  • Integration with Square Online
  • Reporting tools

What people use each for

The jobs each tool is most often brought in to do.

Sellfy

  • Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Square for Retail
  • Running a small creator store without building a sitenot Square for Retail

Square for Retail

  • Retail point-of-sale systemsnot Sellfy
  • Online store payment processingnot Sellfy
  • Appointment and booking schedulingnot Sellfy
  • Phone and field payment collectionnot Sellfy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sellfy

  • Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
  • Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
  • Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
  • Email marketing credits are metered per plan, from 2,000 to 50,000
  • Cart abandonment, upselling and the affiliate programme all require the Business plan
  • Payment processing fees from PayPal or Stripe are charged on top of the subscription

Square for Retail

  • Limited customer support with primarily email and online forums, slow response times for urgent issues
  • Internet connectivity required for normal operations; weak signal impacts transaction processing and experience
  • Restricted to Square's payment processing with higher transaction fees compared to some competitors
  • Limited to iOS devices and Square's proprietary hardware, excluding Android or third-party devices
  • Limited advanced retail capabilities and deeper third-party integrations compared to enterprise POS systems

Pricing, plan by plan

Sellfy

$22/month
  • Starter$22/month
    • From $22/month with annual billing (or $39/month with monthly billing)
    • Basic e-commerce features for digital and physical products
  • Business$null/month
    • Mid-tier option with expanded capabilities
  • Premium$null/month
    • Highest tier with up to 20GB per digital product file storage

Square for Retail

Free
  • FreeFree
    • Payment processing at 2.6% + 15 cents
    • Basic inventory management
    • Invoicing
  • Plus$49/month
    • In-person: 2.5% + 15 cents
    • Online: 2.9% + 30 cents
    • Product exchanges
  • Premium$149/month
    • In-person: 2.4% + 15 cents
    • Online: 2.9% + 30 cents
    • Advanced features

Which should you pick?

Choose Sellfy if

  • You need physical & digital products.
  • You also want membership/subscription sales.
Sellfy review

Choose Square for Retail if

  • You need contactless payments.
  • You want to start without paying.
  • You work on iOS, API.
  • You also want inventory tracking.
Square for Retail review

Questions people ask

Is Sellfy or Square for Retail better?
Neither clearly leads. Sellfy starts at $22/month and Square for Retail at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sellfy or Square for Retail?
Square for Retail has a free tier; the other does not. Paid plans start at $22/month for Sellfy and Free for Square for Retail.
Does Sellfy or Square for Retail run on more platforms?
Sellfy runs on Web. Square for Retail runs on iOS, API.
Can I use Square for Retail for free?
Yes. Square for Retail has a free tier, so you can try it without paying. Sellfy starts at $22/month.
What is Sellfy best used for?
Sellfy is most often used for selling digital downloads, subscriptions or print on demand goods from a hosted storefront, running a small creator store without building a site. Of those, selling digital downloads, subscriptions or print on demand goods from a hosted storefront and running a small creator store without building a site are not what Square for Retail is typically brought in for.
What can Sellfy do that Square for Retail cannot?
Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation. Square for Retail covers Contactless payments, Inventory tracking, Employee management, Customer profiles.

Answered from the vendors’ own pages

Sellfy: How much does Sellfy cost?

Sellfy starts at $22/month for the Starter plan with annual billing ($39/month with monthly billing). Higher tiers (Business and Premium) are available but specific pricing requires contacting sales or visiting the pricing page.

Source
Square for Retail: Does Square for Retail have a free tier?

Yes, Square for Retail's free tier includes payment processing at 2.6% plus 15 cents per transaction, basic inventory, invoicing, online shop, and booking tools with no monthly subscription fee.

Source
Sellfy: Does Sellfy charge transaction fees?

No, Sellfy charges zero transaction fees on sales, unlike competitors such as Gumroad which charges 10%. If revenue exceeds a plan limit, a 2% fee may apply unless you upgrade to a higher tier.

Source
Square for Retail: What are the transaction fees across Square's pricing tiers?

Free tier: 2.6% + 15 cents. Plus tier ($49/month): 2.5% + 15 cents in-person, 2.9% + 30 cents online. Premium tier ($149/month): 2.4% + 15 cents in-person, 2.9% + 30 cents online.

Source
Sellfy: Does Sellfy offer a free trial?

Yes, new users can access a 14-day free trial with no credit card required. During the trial you can customize store design and add product types, but upgrading to a paid plan is required to start selling.

Source
Square for Retail: What devices can run Square for Retail?

Square for Retail runs on iOS devices (iPad and iPhone) using Square's proprietary hardware or compatible mobile devices, and requires integration with Square's payment processing.

Source
Square for Retail: Can I use Square for Retail offline?

Square for Retail depends on an internet connection for optimal functionality. Offline functionality is limited, and high-traffic operations may require recharging or connection verification.

Source
Square for Retail: Does Square for Retail support third-party integrations?

Yes, Square offers integrations through its App Marketplace and provides APIs for custom development including payments, inventory, orders, customers, loyalty, and webhooks.

Source
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