Social Media · head to head
Determ vs Shapr
Determ
Social Media
Media monitoring and PR intelligence with published European pricing and unlimited users on every plan
- From
- €99/month
- Rated
- -
The short version
- Only Shapr has a free tier, so it costs nothing to try first.
- Each has a real cost: Determ there is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.; Shapr the Internet Archive's capture of Shapr's homepage on 1 January 2021 stated 'Sign up for free' with no paid tier mentioned, describing a machine-learning matching algorithm that suggests 15 relevant people to meet each day.
- They diverge on capability: Determ covers Real-time mention alerts, Shapr covers Swipe-Based Matching.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Determ and Shapr actually diverge.
Identical on both: user rating (Not yet rated), category (Social Media).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Determ
- Real-time mention alerts
- Unlimited keywords
- Sentiment analysis
- Influencer identification
- Boolean query builder
- Reporting and exports
- Mentions API
- Crisis alerts
Only in Shapr
- Swipe-Based Matching
- Daily Suggestions
- Goal-Based Networking
- Messaging
- LinkedIn Integration
- Location-Based
- Ios support
What people use each for
The jobs each tool is most often brought in to do.
Determ
- A European trade association giving unlimited member-organisation staff access to the same media alerts without paying per seatnot Shapr
- A communications team needing alerts within minutes of a negative story breaking in a regional language outletnot Shapr
- A PR agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomicnot Shapr
- A public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contractnot Shapr
Shapr
No use cases recorded yet. See the Shapr review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Determ
- There is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
- Mention allowances are the real constraint and a single viral news cycle can exhaust a 1,000-mention monthly quota in days, after which you either upgrade mid-contract or lose visibility exactly when you need it most.
- Long-range historical reporting is thin, so year-on-year share of voice analysis and multi-year campaign retrospectives are awkward compared with the larger monitoring suites.
- Facebook coverage is restricted and LinkedIn profiles cannot be monitored, limits imposed by those platforms but which still leave gaps in any brand where the conversation happens there.
- It is a monitoring tool rather than a PR suite, with no media database, no journalist contact list and no pitching workflow, so agencies replacing Cision or Muck Rack will find half the job undone.
Shapr
- The Internet Archive's capture of Shapr's homepage on 1 January 2021 stated 'Sign up for free' with no paid tier mentioned, describing a machine-learning matching algorithm that suggests 15 relevant people to meet each day.
Pricing, plan by plan
Determ
€99/month- Focus$99/month
- 1 topic
- 1,000 mentions per month
- Unlimited keywords
- Expand$299/month
- 5 topics
- 5,000 mentions per month
- Unlimited keywords
- Command$499/month
- 10 topics
- 10,000 mentions per month
- Unlimited keywords
- Custom$undefined/year
- Custom topic and mention volumes
- Enterprise onboarding
- Quoted individually
Shapr
Free- FreeFree
- Daily Profiles
- Messaging
- Swipe Matching
- Premium$19.99/month
- Unlimited Swipes
- See Who Viewed
- Priority Profiles
Which should you pick?
Choose Determ if
- You need real-time mention alerts.
- You work on Web, iOS, Android.
- You also want unlimited keywords.
Choose Shapr if
- You need swipe-based matching.
- You want to start without paying.
- You work on Ios, Android.
- You also want daily suggestions.
Questions people ask
- Is Determ or Shapr better?
- Neither clearly leads. Determ starts at €99/month and Shapr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Determ or Shapr?
- Shapr has a free tier; the other does not. Paid plans start at €99/month for Determ and Free for Shapr.
- Does Determ or Shapr run on more platforms?
- Determ runs on Web, iOS, Android. Shapr runs on Ios, Android.
- Can I use Shapr for free?
- Yes. Shapr has a free tier, so you can try it without paying. Determ starts at €99/month.
- What is Determ best used for?
- Determ is most often used for a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat, a communications team needing alerts within minutes of a negative story breaking in a regional language outlet, a pr agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomic, a public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contract. Of those, a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat and a communications team needing alerts within minutes of a negative story breaking in a regional language outlet are not what Shapr is typically brought in for.
- What can Determ do that Shapr cannot?
- Determ covers Real-time mention alerts, Unlimited keywords, Sentiment analysis, Influencer identification. Shapr covers Swipe-Based Matching, Daily Suggestions, Goal-Based Networking, Messaging.
Answered from the vendors’ own pages
Determ: Is Determ the same as Mediatoolkit?
Yes. Mediatoolkit rebranded to Determ; older reviews and directory listings still use the previous name.
Determ: How are users charged?
They are not. Every published plan includes unlimited users and unlimited keywords; you pay for topics and monthly mention volume.
Determ: Does it monitor print or broadcast?
No. Online and social only.
Determ: What happens if I exceed my mention limit?
You stop receiving new mentions on that topic for the period unless you upgrade, so set queries tightly before a campaign launch.
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