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Surveys · head to head

Cognito Forms vs Datorama

Cognito Forms logo

Cognito Forms

Surveys

Powerful forms made easy

From
Free
Free plan
Yes
Full reviewWebsite
Datorama logo

Datorama

Marketing

Marketing analytics and insights platform

From
$1500/month
Free plan
No
Full reviewWebsite

The short version

  • Only Cognito Forms has a free tier, so it costs nothing to try first.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cognito Forms and Datorama actually diverge.

Attributes where Cognito Forms and Datorama differ
AttributeCognito FormsDatorama
Starting priceFree$1500/month
Free tierYesNo
PlatformsWebWeb, Mobile, Api
CategorySurveysMarketing
FoundedUnknown2016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cognito Forms

Nothing recorded that Datorama does not also cover.

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Custom dashboards
  • Automated reporting
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Cognito Forms

  • Building HIPAA-compliant data collection forms without codingnot Datorama
  • Creating multi-step approval workflows for contract signingnot Datorama
  • Collecting payments inline within customer intake formsnot Datorama
  • Routing applications automatically based on responsesnot Datorama

Datorama

  • Marketing analyticsnot Cognito Forms
  • Performance monitoringnot Cognito Forms
  • Campaign analysisnot Cognito Forms
  • ROI measurementnot Cognito Forms

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cognito Forms

  • Individual free plan caps at 100 entries per month and 1 user
  • Pro plan ($24/mo monthly, $19/mo billed annually) still limits to 2 users and 2,000 entries per month
  • HIPAA compliance and single sign-on are restricted to the Enterprise tier ($174/mo monthly, $129/mo annual)

Datorama

Nothing recorded yet. See the Datorama review.

Pricing, plan by plan

Cognito Forms

Free
  • IndividualFree
    • 100 entries per month
    • 1 user
    • Cognito Forms branding included
  • Pro$24/month
    • 2000 entries per month
    • 2 users
    • Electronic signatures
  • Team$49/month
    • 10000 entries per month
    • 5 users
    • 5 guest access
  • Enterprise$174/month
    • Unlimited entries
    • 20 users
    • 20 guest access

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Cognito Forms if

  • You want to start without paying.
Cognito Forms review

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Questions people ask

Is Cognito Forms or Datorama better?
Neither clearly leads. Cognito Forms starts at Free and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cognito Forms or Datorama?
Cognito Forms has a free tier; the other does not. Paid plans start at Free for Cognito Forms and $1500/month for Datorama.
Does Cognito Forms or Datorama run on more platforms?
Cognito Forms runs on Web. Datorama runs on Web, Mobile, Api.
Can I use Cognito Forms for free?
Yes. Cognito Forms has a free tier, so you can try it without paying. Datorama starts at $1500/month.
What is Cognito Forms best used for?
Cognito Forms is most often used for building hipaa-compliant data collection forms without coding, creating multi-step approval workflows for contract signing, collecting payments inline within customer intake forms, routing applications automatically based on responses. Of those, building hipaa-compliant data collection forms without coding and creating multi-step approval workflows for contract signing are not what Datorama is typically brought in for.
What can Cognito Forms do that Datorama cannot?
Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting.

Answered from the vendors’ own pages

Cognito Forms: How much does Cognito Forms cost?

Cognito Forms offers a free Individual plan with 100 entries per month. Paid plans start at $24/month for the Pro plan, $49/month for the Team plan, and $174/month for the Enterprise plan. Annual prepayment provides up to 20% discount off monthly rates.

Source
Cognito Forms: What is the difference between Cognito Forms plans?

The Individual plan (free) includes 100 entries/month and 1 user. Pro adds electronic signatures and accommodates 2000 entries/month with 2 users. Team plan (Best Value) supports 10000 entries/month with 5 users and includes client portal and approvals. Enterprise provides unlimited entries, 20 users, and HIPAA compliance.

Source
Cognito Forms: Does Cognito Forms have a free version?

Yes, Cognito Forms offers a free Individual plan that includes 100 entries per month, 1 user, unlimited forms, and payment processing capabilities. Higher-tier plans are available for increased capacity and features.

Source
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