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CRM & Sales · head to head

Agile CRM vs Custify

Agile CRM logo

Agile CRM

CRM & Sales

All-in-one CRM, Marketing, and Service Software

From
Free
Rated
-
Full reviewWebsite
Custify logo

Custify

Customer Success

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite

The short version

  • Only Agile CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Agile CRM the Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.; Custify no mobile app for on-the-go customer success management
  • They diverge on capability: Agile CRM covers Contact management, Custify covers Health scores.

Where they differ

Only the attributes on which Agile CRM and Custify actually diverge.

Attributes where Agile CRM and Custify differ
AttributeAgile CRMCustify
Starting priceFree$399/month
Pricing modelsubscriptionUnknown
Free tierYesNo
CategoryCRM & SalesCustomer Success
Founded20092017

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agile CRM

  • Contact management
  • Lead scoring
  • Email automation
  • Marketing automation
  • Service desk
  • Web forms
  • Analytics
  • Zapier

Only in Custify

  • Health scores
  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts
  • Salesforce
  • HubSpot
  • Intercom

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Agile CRM

  • Sales managementnot Custify
  • Marketing automationnot Custify
  • Customer servicenot Custify

Custify

  • Customer Successnot Agile CRM
  • Saasnot Agile CRM
  • Automationnot Agile CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agile CRM

  • The Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

Pricing, plan by plan

Agile CRM

Free
  • FreeFree
    • Contact management
    • Task management
  • Starter$9/month
    • Everything in Free
    • Email automation
    • Landing pages
  • Business$39/month
    • Everything in Starter
    • Advanced analytics
    • API access

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

Which should you pick?

Choose Agile CRM if

  • You need contact management.
  • You want to start without paying.
  • You also want lead scoring.
Agile CRM review

Choose Custify if

  • You need health scores.
  • You also want playbooks.
Custify review

Questions people ask

Is Agile CRM or Custify better?
Neither clearly leads. Agile CRM starts at Free and Custify at $399/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agile CRM or Custify?
Agile CRM has a free tier; the other does not. Paid plans start at Free for Agile CRM and $399/month for Custify.
Does Agile CRM or Custify run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Agile CRM for free?
Yes. Agile CRM has a free tier, so you can try it without paying. Custify starts at $399/month.
What is Agile CRM best used for?
Agile CRM is most often used for sales management, marketing automation, customer service. Of those, sales management and marketing automation are not what Custify is typically brought in for.
What can Agile CRM do that Custify cannot?
Agile CRM covers Contact management, Lead scoring, Email automation, Marketing automation. Custify covers Health scores, Playbooks, Task automation, Customer 360. Both handle Web support.

Answered from the vendors’ own pages

Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
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