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Software · head to head

Clearbit vs Custify

Clearbit logo

Clearbit

Software

B2B data enrichment and intelligence

From
Free
Rated
-
Full reviewWebsite
Custify logo

Custify

Software

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite

The short version

  • Only Clearbit has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; Custify no mobile app for on-the-go customer success management
  • They diverge on capability: Clearbit covers Company enrichment, Custify covers Health scores.

Where they differ

Only the attributes on which Clearbit and Custify actually diverge.

Attributes where Clearbit and Custify differ
AttributeClearbitCustify
Starting priceFree$399/month
Free tierYesNo
PlatformsWeb, APIWeb
Founded20152017

Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clearbit

  • Company enrichment
  • Contact enrichment
  • Lead scoring
  • Reveal (website visitors)
  • Forms shortening
  • Marketo
  • Segment
  • Zapier

Only in Custify

  • Health scores
  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts
  • Intercom
  • Stripe

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clearbit

  • Lead enrichmentnot Custify
  • Account targetingnot Custify
  • Personalizationnot Custify
  • Lead scoringnot Custify

Custify

  • Customer Successnot Clearbit
  • Saasnot Clearbit
  • Automationnot Clearbit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clearbit

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

Pricing, plan by plan

Clearbit

Free

No published plan breakdown. See the Clearbit review.

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

Which should you pick?

Choose Clearbit if

  • You need company enrichment.
  • You want to start without paying.
  • You work on Web, API.
  • You also want contact enrichment.
Clearbit review

Choose Custify if

  • You need health scores.
  • You also want playbooks.
Custify review

Questions people ask

Is Clearbit or Custify better?
Neither clearly leads. Clearbit starts at Free and Custify at $399/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clearbit or Custify?
Clearbit has a free tier; the other does not. Paid plans start at Free for Clearbit and $399/month for Custify.
Does Clearbit or Custify run on more platforms?
Clearbit runs on Web, API. Custify runs on Web.
Can I use Clearbit for free?
Yes. Clearbit has a free tier, so you can try it without paying. Custify starts at $399/month.
What is Clearbit best used for?
Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what Custify is typically brought in for.
What can Clearbit do that Custify cannot?
Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). Custify covers Health scores, Playbooks, Task automation, Customer 360. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Clearbit: Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Clearbit: How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Clearbit: What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
Clearbit: Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source
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