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Software · head to head

Bonusly vs HubSpot

Bonusly logo

Bonusly

Software

Employee recognition that builds culture

From
$3/month
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bonusly the free plan is capped at 8 users; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Bonusly covers Peer-to-peer recognition, HubSpot covers CRM.

Where they differ

Only the attributes on which Bonusly and HubSpot actually diverge.

Attributes where Bonusly and HubSpot differ
AttributeBonuslyHubSpot
Starting price$3/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, Mobile, Cloud
Founded20122006

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bonusly

  • Peer-to-peer recognition
  • Points-based rewards
  • Manager awards
  • Reward catalog
  • Automated milestones
  • Public recognition feed
  • Analytics & insights
  • Custom company values

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Slack
  • Microsoft Teams
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Bonusly

  • Peer-to-peer recognition with points employees give each othernot HubSpot
  • Redeeming points for gift cards and rewardsnot HubSpot
  • Recognition inside Slack or Microsoft Teamsnot HubSpot
  • Tracking recognition patterns across teamsnot HubSpot
  • Company-wide awards programmes on the top tiernot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Bonusly
  • Organisations requiring integration with 2,000+ third-party applicationsnot Bonusly
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Bonusly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bonusly

  • The free plan is capped at 8 users
  • Reward funding is separate from the subscription: a $10 gift card costs $10 on top of the per-user fee
  • The Bizy AI assistant costs $2 per user per month more, at $5 against $3
  • SAML single sign-on, awards programmes and a dedicated success manager are on the quote-only Organization tier
  • Advanced analytics and automations start at the Team tier

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Bonusly

$3/month
  • Core$3/month
    • Peer-to-peer recognition
    • Points-based rewards
    • Reward catalog
  • Pro$5/month
    • Everything in Core
    • Manager awards
    • Automated milestones
  • Custom$undefined/month
    • Everything in Pro
    • Custom rewards
    • API access

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Bonusly if

  • You need peer-to-peer recognition.
  • You work on Web, Ios, Android, Api.
  • You also want points-based rewards.
Bonusly review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Bonusly or HubSpot better?
Neither clearly leads. Bonusly starts at $3/month and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bonusly or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at $3/month for Bonusly and Free for HubSpot.
Does Bonusly or HubSpot run on more platforms?
Bonusly runs on Web, Ios, Android, Api. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Bonusly starts at $3/month.
What is Bonusly best used for?
Bonusly is most often used for peer-to-peer recognition with points employees give each other, redeeming points for gift cards and rewards, recognition inside slack or microsoft teams, tracking recognition patterns across teams. Of those, peer-to-peer recognition with points employees give each other and redeeming points for gift cards and rewards are not what HubSpot is typically brought in for.
What can Bonusly do that HubSpot cannot?
Bonusly covers Peer-to-peer recognition, Points-based rewards, Manager awards, Reward catalog. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Slack, Microsoft Teams, SOC2, GDPR.
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