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Software · head to head

HubSpot vs Lattice

HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
Lattice logo

Lattice

Software

People management platform for growing companies

From
$11/month
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Lattice a $4,000 minimum annual agreement applies, so the per seat prices only describe the cost above that floor
  • They diverge on capability: HubSpot covers CRM, Lattice covers Performance reviews.

Where they differ

Only the attributes on which HubSpot and Lattice actually diverge.

Attributes where HubSpot and Lattice differ
AttributeHubSpotLattice
Starting priceFree$11/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Mobile, CloudWeb, Ios, Android, Api
Founded20062015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in Lattice

  • Performance reviews
  • OKRs & goal tracking
  • Employee engagement surveys
  • 1-on-1 meetings
  • Continuous feedback
  • Compensation management
  • Career development
  • People analytics

Both cover

  • Outlook
  • Slack
  • Microsoft Teams
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Lattice
  • Organisations requiring integration with 2,000+ third-party applicationsnot Lattice
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Lattice

Lattice

  • Running performance reviews, goals and engagement surveysnot HubSpot
  • Managing compensation cycles and career development frameworksnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Lattice

  • A $4,000 minimum annual agreement applies, so the per seat prices only describe the cost above that floor
  • Billing is annual only
  • The platform is sold as three separate base products at $10, $8 and $4 per seat per month, so a full deployment stacks rather than being one price
  • Compensation and Grow are further add ons at $6 and $4 per seat per month on top

Pricing, plan by plan

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Lattice

$11/month
  • Performance Management$11/month
    • Performance reviews
    • Goals & OKRs
    • 1-on-1s
  • Performance + Engagement$15/month
    • Everything in Performance
    • Engagement surveys
    • Pulse surveys
  • Enterprise$undefined/month
    • All features
    • Advanced analytics
    • Custom integrations

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose Lattice if

  • You need performance reviews.
  • You work on Web, Ios, Android, Api.
  • You also want okrs & goal tracking.
Lattice review

Questions people ask

Is HubSpot or Lattice better?
Neither clearly leads. HubSpot starts at Free and Lattice at $11/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Lattice?
HubSpot has a free tier; the other does not. Paid plans start at Free for HubSpot and $11/month for Lattice.
Does HubSpot or Lattice run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Lattice runs on Web, Ios, Android, Api.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Lattice starts at $11/month.
What is HubSpot best used for?
HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what Lattice is typically brought in for.
What can HubSpot do that Lattice cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Lattice covers Performance reviews, OKRs & goal tracking, Employee engagement surveys, 1-on-1 meetings. Both handle Outlook, Slack, Microsoft Teams, GDPR.
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