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HR & Recruiting · head to head

HiBob vs HubSpot

HiBob logo

HiBob

HR & Recruiting

Modern HR for modern businesses

From
On request
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

All industries

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: HiBob pricing not publicly displayed; requires contacting sales for custom quote; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: HiBob covers Core HR, HubSpot covers CRM.

Where they differ

Only the attributes on which HiBob and HubSpot actually diverge.

Attributes where HiBob and HubSpot differ
AttributeHiBobHubSpot
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, Mobile, Cloud
CategoryHR & RecruitingAll industries
Founded20152006

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HiBob

  • Core HR
  • Onboarding
  • Time Off Management
  • Performance Management
  • Compensation
  • People Analytics
  • Engagement
  • Google Workspace

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

HiBob

  • Core HR system of record with automated workflowsnot HubSpot
  • Performance management, learning and skills trackingnot HubSpot
  • US and UK payroll, benefits and time trackingnot HubSpot
  • Workforce planning and compensation review cyclesnot HubSpot
  • Employee self-service for a distributed workforcenot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot HiBob
  • Organisations requiring integration with 2,000+ third-party applicationsnot HiBob
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot HiBob

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HiBob

  • Pricing not publicly displayed; requires contacting sales for custom quote
  • Limited payroll functionality compared to dedicated payroll platforms
  • Smaller integration ecosystem compared to larger HR platforms

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

HiBob

On request
  • Bob$undefined/month
    • Core HR
    • Onboarding
    • Time Off

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose HiBob if

  • You need core hr.
  • You work on Web, iOS, Android.
  • You also want onboarding.
HiBob review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is HiBob or HubSpot better?
Neither clearly leads. HiBob starts at On request and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HiBob or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at On request for HiBob and Free for HubSpot.
Does HiBob or HubSpot run on more platforms?
HiBob runs on Web, iOS, Android. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. HiBob starts at On request.
What is HiBob best used for?
HiBob is most often used for core hr system of record with automated workflows, performance management, learning and skills tracking, us and uk payroll, benefits and time tracking, workforce planning and compensation review cycles. Of those, core hr system of record with automated workflows and performance management, learning and skills tracking are not what HubSpot is typically brought in for.
What can HiBob do that HubSpot cannot?
HiBob covers Core HR, Onboarding, Time Off Management, Performance Management. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Slack, Microsoft Teams.

Answered from the vendors’ own pages

HiBob: What modules does HiBob include?

HiBob includes Core HR, Time & Attendance, Performance & Goals, Compensation Management, Global Operations, and Analytics modules that can be selected based on organizational needs.

Source
HiBob: How is HiBob pricing calculated?

HiBob pricing is customized based on company size (1-49, 50-199, 200-999, or 1,000+ employees) and the specific modules selected. Pricing is on a per-employee basis.

Source
HiBob: Does HiBob offer a mobile app?

Yes, HiBob includes mobile app access as part of all plans, allowing employees to manage their HR tasks on the go.

Source
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Related pages

More on HiBob

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