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Marketing · head to head

Countly vs Iterable

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Rated
-
Full reviewWebsite
Iterable logo

Iterable

Marketing

The AI customer engagement platform global brands trust to create experiences that drive growth…

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Countly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Iterable no pricing information published on their site - contact sales required
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Countly and Iterable actually diverge.

Attributes where Countly and Iterable differ
AttributeCountlyIterable
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb
Founded2012Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support

Only in Iterable

Nothing recorded that Countly does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Iterable
  • Self hosting analytics where data cannot leave the organisationnot Iterable

Iterable

  • Personalizing customer journeys across all channelsnot Countly
  • Optimizing retention through lifecycle messagingnot Countly
  • Driving upsells with intelligent segmentationnot Countly
  • Adapting campaigns based on real-time behaviornot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Iterable

  • no pricing information published on their site - contact sales required

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Iterable

On request

No published plan breakdown. See the Iterable review.

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Choose Iterable if

Nothing in the data separates Iterable from Countly on the points above - pick on price and on how each one feels to use.

Iterable review

Questions people ask

Is Countly or Iterable better?
Neither clearly leads. Countly starts at Free and Iterable at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Iterable?
Countly has a free tier; the other does not. Paid plans start at Free for Countly and On request for Iterable.
Does Countly or Iterable run on more platforms?
Countly runs on Web, Mobile, Api. Iterable runs on Web.
Can I use Countly for free?
Yes. Countly has a free tier, so you can try it without paying. Iterable starts at On request.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Iterable is typically brought in for.
What can Countly do that Iterable cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Iterable: How much does Iterable cost?

Iterable does not publish pricing on their website. Interested customers must contact their sales team, book a demo, or request a quote through their website for pricing information.

Source
Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
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