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Marketing · head to head

Google Optimize vs Wrike

Google Optimize logo

Google Optimize

Marketing

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Wrike logo

Wrike

Marketing

Versatile & robust project management software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Wrike seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
  • They diverge on capability: Google Optimize covers A/B testing, Wrike covers Interactive Gantt charts.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Optimize and Wrike actually diverge.

Attributes where Google Optimize and Wrike differ
AttributeGoogle OptimizeWrike
Pricing modelfreemiumUnknown
PlatformsWebWeb, iOS, Android, Windows, macOS, Linux
Founded19982006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Wrike

  • Interactive Gantt charts
  • Real-time collaboration
  • Custom workflows
  • Resource management
  • Time tracking
  • Proofing tools
  • Performance reports
  • Mobile apps

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Wrike
  • Personalising page content for defined audience segmentsnot Wrike
  • Redirect tests between alternative landing page URLsnot Wrike

Wrike

  • Marketing campaignsnot Google Optimize
  • Creative projectsnot Google Optimize
  • Product developmentnot Google Optimize
  • Professional servicesnot Google Optimize
  • Event managementnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Wrike

  • Seats are sold in blocks rather than singly: groups of 5 up to 30 seats, groups of 10 up to 100, and groups of 25 above that, so adding one person can mean paying for five
  • The Team plan is limited to 2 to 15 users and Business to 5 to 200
  • Business and above are annual subscriptions only
  • Pinnacle and Apex pricing is not published
  • AI actions are rationed by tier rather than unlimited

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Wrike

Free
  • FreeFree
  • Team$10/month
    • Per user
    • Gantt charts
    • AI included
  • Business$25/month
    • Per user
  • Pinnacle$undefined/month

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Wrike if

  • You need interactive gantt charts.
  • You want to start without paying.
  • You work on Web, iOS, Android, Windows, macOS, Linux.
  • You also want real-time collaboration.
Wrike review

Questions people ask

Is Google Optimize or Wrike better?
Neither clearly leads. Google Optimize starts at Free and Wrike at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Wrike?
Google Optimize starts at Free and Wrike at Free.
Does Google Optimize or Wrike run on more platforms?
Google Optimize runs on Web. Wrike runs on Web, iOS, Android, Windows, macOS, Linux.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Wrike is typically brought in for.
What can Google Optimize do that Wrike cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Wrike covers Interactive Gantt charts, Real-time collaboration, Custom workflows, Resource management.

Answered from the vendors’ own pages

Google Optimize: Is Google Optimize still available?

No. Google Optimize and Optimize 360 were discontinued as of September 30, 2023. Google recommends third-party A/B testing integrations such as AB Tasty, Optimizely, and VWO as replacements.

Source
Wrike: Are Gantt charts included in all plans?

Gantt charts are available in the Team plan ($10/user/month) and higher. The free plan has limited project visualization.

Source
Wrike: Is AI included in the pricing?

Yes. As of January 2026, Wrike includes AI Agents and AI Priority Inbox in all plans at no extra cost, a major differentiator from competitors charging $20-40/user/month for AI.

Source
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