Marketing · pricing
Triple Whale pricing
Triple Whale publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, Triple Whale pricing is free, then $179/month across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $179/month
- Model
- Not recorded
- Tiers
- 3
- Free tier
- Yes
Triple Whale plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Founders Dashboard | Free | 2 | Entry tier |
| Starter | $179/month | 3 | +$179/month, 3 more features |
| Advanced | $259/month | 3 | +$80/month, 3 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Founders Dashboard
FreeThe entry tier. It covers basic analytics, dashboard access.
Starter
$179/monthOver Founders Dashboard, this tier adds:
- Multi-touch attribution
- Sonar Send
- Analytics dashboard
Advanced
$259/monthOver Starter, this tier adds:
- All Starter features
- Advanced analytics
- Add-ons available
Where Triple Whale stops being free
Founders Dashboard, Free
- Basic analytics
- Dashboard access
Starter, $179/month
The first thing you pay for:
- Multi-touch attribution
- Sonar Send
- Analytics dashboard
What the product covers
The full Triple Whale feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- First-party attribution
- Real-time dashboard
- Creative analytics
- Sonar AI assistant
- Pixel tracking
- Profit tracking
- Cohort analysis
- Benchmarking
Integrations
- Shopify
- Facebook Ads
- Google Ads
- TikTok Ads
- Klaviyo
- Gorgias
Security
- SOC2
- Data encryption
- Privacy-first
Deployment
- Cloud deployment
Platform
- Web support
- Ios support
- Chrome-extension support
Localization
- English language support
People bring Triple Whale in for marketing analytics, attribution tracking, profit optimization, creative testing. If that is not the job you are buying for, the alternatives to Triple Whale are worth a look before you commit to a tier.
How that compares in Marketing
Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Triple Whale (this page) | Free, then $179/month | - | - | |
| Zoho Marketing Automation | $19/month | Per month by contact count | - | vs Triple Whale |
| Onclusive | On request | quote | - | vs Triple Whale |
| Roxhill | On request | quote | - | vs Triple Whale |
| Bloomreach | On request | quote | - | vs Triple Whale |
| Invoca | On request | quote | - | vs Triple Whale |
| Insider | On request | quote | - | vs Triple Whale |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Triple Whale badges page.
Before you pay for Triple Whale
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between Free and $259/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Triple Whale runs on web, and is published by Triple Whale Inc of Columbus, OH. The full record is on the Triple Whale review, and the rest of the category is under best marketing tools.
Triple Whale pricing questions
- How much does Triple Whale cost?
- Triple Whale publishes 3 tiers, from Free for Founders Dashboard up to $259/month for Advanced. The entry tier costs nothing.
- Does Triple Whale have a free plan?
- Yes. The Founders Dashboard tier costs nothing and covers basic analytics, dashboard access. Paying starts at $179/month for Starter.
- What is the difference between Founders Dashboard and Starter on Triple Whale?
- Starter costs $179/month against Free, and adds multi-touch attribution, sonar send, analytics dashboard.
- Is the Advanced plan on Triple Whale worth it?
- That depends entirely on whether you need what it adds, which on the published record is all starter features, advanced analytics, add-ons available. It costs $259/month against $179/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- What am I actually paying for with Triple Whale?
- The record lists 22 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for marketing analytics, attribution tracking, profit optimization.
- Does Triple Whale charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Triple Whale prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Triple Whale against before paying?
- The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Triple Whale covering price, platforms and features.