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Automotive · head to head

CDK Global vs J.D. Power

CDK Global logo

CDK Global

Automotive

Drive your dealership forward

From
On request
Rated
-
Full reviewWebsite
J.D. Power logo

J.D. Power

Automotive

Customer satisfaction and automotive intelligence

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CDK Global no pricing information is published on the website; J.D. Power vehicle valuations are updated monthly and lag real-time market conditions
  • They diverge on capability: CDK Global covers Dealer Management System, J.D. Power covers Customer satisfaction surveys.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CDK Global and J.D. Power actually diverge.

Attributes where CDK Global and J.D. Power differ
AttributeCDK GlobalJ.D. Power
PlatformsWeb, Desktop, ApiWeb, Mobile, API
Founded20141968

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CDK Global

  • Dealer Management System
  • Sales desking
  • F&I management
  • Service scheduling
  • Parts inventory
  • Accounting
  • CRM integration
  • Digital retailing

Only in J.D. Power

  • Customer satisfaction surveys
  • Market research
  • Competitive benchmarking
  • Industry insights
  • Performance metrics
  • Dealer ratings
  • Trend analysis
  • Custom reports

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

CDK Global

  • Dealership operationsnot J.D. Power
  • Sales managementnot J.D. Power
  • Service departmentnot J.D. Power
  • Parts managementnot J.D. Power
  • Financial reportingnot J.D. Power

J.D. Power

  • Dealership Managementnot CDK Global
  • Service Schedulingnot CDK Global
  • Inventory Managementnot CDK Global
  • Sales Operationsnot CDK Global
  • Customer Relationshipnot CDK Global

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CDK Global

  • No pricing information is published on the website
  • Pricing model is not disclosed; buyers must contact sales directly

J.D. Power

  • Vehicle valuations are updated monthly and lag real-time market conditions
  • Reliability ratings collapse below-average vehicles into a single two-star category, making it impossible to distinguish between poor and average models
  • Survey methodology has acknowledged high disqualification rates that can skew data accuracy
  • Valuations favor dealer pricing over private-party transactions, often resulting in inflated values for consumer use cases

Pricing, plan by plan

CDK Global

On request
  • Drive$undefined/month
    • Core DMS functionality
    • Sales & F&I
    • Service & parts
  • Drive+$undefined/month
    • Everything in Drive
    • Advanced CRM
    • Digital retailing
  • Enterprise$undefined/month
    • Everything in Drive+
    • Custom integrations
    • Dedicated support

J.D. Power

On request
  • Insight Access$undefined/month
    • Market reports
    • Industry benchmarks
    • Satisfaction data
  • Premium Intelligence$undefined/month
    • Everything in Insight Access
    • Custom analysis
    • Competitive data
  • Enterprise Analytics$undefined/month
    • Everything in Premium
    • Advanced customization
    • API access

Which should you pick?

Choose CDK Global if

  • You need dealer management system.
  • You work on Web, Desktop, Api.
  • You also want sales desking.
CDK Global review

Choose J.D. Power if

  • You need customer satisfaction surveys.
  • You work on Web, Mobile, API.
  • You also want market research.
J.D. Power review

Questions people ask

Is CDK Global or J.D. Power better?
Neither clearly leads. CDK Global starts at On request and J.D. Power at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CDK Global or J.D. Power?
CDK Global starts at On request and J.D. Power at On request.
Does CDK Global or J.D. Power run on more platforms?
CDK Global runs on Web, Desktop, Api. J.D. Power runs on Web, Mobile, API.
What is CDK Global best used for?
CDK Global is most often used for dealership operations, sales management, service department, parts management. Of those, dealership operations and sales management are not what J.D. Power is typically brought in for.
What can CDK Global do that J.D. Power cannot?
CDK Global covers Dealer Management System, Sales desking, F&I management, Service scheduling. J.D. Power covers Customer satisfaction surveys, Market research, Competitive benchmarking, Industry insights. Both handle Data encryption.

Answered from the vendors’ own pages

CDK Global: How much does CDK Global cost?

CDK Global does not publish pricing on its website. The vendor requires customers to contact their sales team directly at 833.620.2129 or through their contact form to obtain quotes.

Source
J.D. Power: What is J.D. Power's Initial Quality Study (IQS)?

The IQS measures new-vehicle quality by tracking owner-reported problems within the first 90 days of ownership, using a survey of 227 questions across 10 vehicle categories plus real-world dealer repair data. Quality is expressed as problems per 100 vehicles (PP100).

Source
CDK Global: What is CDK Global's pricing model?

The pricing model is not disclosed. CDK Global directs all pricing inquiries to their sales team, suggesting a custom quote or negotiated pricing structure.

Source
J.D. Power: Does J.D. Power provide vehicle valuation data?

Yes. J.D. Power Values (formerly NADA Guides) provides vehicle valuation data for new and used cars, trucks, RVs, and motorcycles customizable by mileage and options, with monthly updates reflecting market conditions.

Source
CDK Global: Is there a free trial available?

No information about free trials is provided on CDK Global's website.

Source
J.D. Power: What APIs does J.D. Power offer for dealership integration?

J.D. Power offers multiple APIs including Chrome Data for vehicle specifications and inventory management, ZappyRide API for EV data and chargers, and Automotive Digital Retailing API for incentives and rebates.

Source
CDK Global: Who should I contact for pricing information?

Contact CDK Global's sales team at 833.620.2129 or 847.397.1700, or visit their Contact Us page to request pricing information.

Source
J.D. Power: Does J.D. Power own any dealership software products?

Yes. J.D. Power acquired Darwin Automotive, providing F&I (finance and insurance) menu software for automotive dealerships to streamline rating, contracting, and compliance.

Source
J.D. Power: How accurate are J.D. Power vehicle valuations?

J.D. Power valuations reflect dealer pricing more closely than private-party transactions and are updated monthly, which means they lag sudden market shifts. Accuracy is lower for older or rare vehicle models with limited historical data.

Source
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