Marketing & Analytics · head to head
Kissmetrics vs Pictory

Kissmetrics
Marketing & Analytics
Customer analytics and behavioral data
- From
- $500/month
- Rated
- -

Pictory
Content Creation
Create Professional Videos - Faster, Easier, and Cheaper With Our Flexible Plans
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point; Pictory starter plan caps video minutes at 200 per month if billed monthly ($29) versus 2,400 minutes a year if billed annually ($25 per month)
Where they differ
Only the attributes on which Kissmetrics and Pictory actually diverge.
| Attribute | Kissmetrics | Pictory |
|---|---|---|
| Starting price | $500/month | On request |
| Pricing model | quote | subscription |
| Category | Marketing & Analytics | Content Creation |
| Founded | 2009 | Unknown |
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Kissmetrics
- Customer analytics
- Behavioral tracking
- Cohort analysis
- Funnel analysis
- Salesforce
- GDPR
- Cloud deployment
- Web support
Only in Pictory
Nothing recorded that Kissmetrics does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Kissmetrics
- Product and behavioural analytics tracking user eventsnot Pictory
- Analysing funnels and cohorts across a customer journeynot Pictory
Pictory
No use cases recorded yet. See the Pictory review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Kissmetrics
- Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
- The free plan allows 100,000 events a month
- Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
- The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
- Anything above 5 million events is custom priced
Pictory
- Starter plan caps video minutes at 200 per month if billed monthly ($29) versus 2,400 minutes a year if billed annually ($25 per month)
- Enterprise level usage requires a custom sales consultation rather than a published price
Pricing, plan by plan
Kissmetrics
$500/month- Professional$500/month
- Customer analytics
- Behavioral tracking
Pictory
On requestNo published plan breakdown. See the Pictory review.
Which should you pick?
Choose Kissmetrics if
- You need customer analytics.
- You also want behavioral tracking.
Choose Pictory if
Nothing in the data separates Pictory from Kissmetrics on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Kissmetrics or Pictory better?
- Neither clearly leads. Kissmetrics starts at $500/month and Pictory at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Kissmetrics or Pictory?
- Kissmetrics starts at $500/month and Pictory at On request.
- Does Kissmetrics or Pictory run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Kissmetrics best used for?
- Kissmetrics is most often used for product and behavioural analytics tracking user events, analysing funnels and cohorts across a customer journey. Of those, product and behavioural analytics tracking user events and analysing funnels and cohorts across a customer journey are not what Pictory is typically brought in for.
- What can Kissmetrics do that Pictory cannot?
- Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis.
Related pages
More on Kissmetrics
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