Marketing & Analytics · head to head
Kissmetrics vs OBS Studio

Kissmetrics
Marketing & Analytics
Customer analytics and behavioral data
- From
- $500/month
- Rated
- -

OBS Studio
Content Creation
Free and open source software for video recording and live streaming
- From
- Free
- Rated
- -
The short version
- Only OBS Studio has a free tier, so it costs nothing to try first.
- Each has a real cost: Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point; OBS Studio the Windows build supports only Windows 10 and 11
- They diverge on capability: Kissmetrics covers Customer analytics, OBS Studio covers Real-time video/audio capturing.
Where they differ
Only the attributes on which Kissmetrics and OBS Studio actually diverge.
| Attribute | Kissmetrics | OBS Studio |
|---|---|---|
| Starting price | $500/month | Free |
| Pricing model | quote | free |
| Free tier | No | Yes |
| Platforms | Web | Windows, Macos, Linux |
| Category | Marketing & Analytics | Content Creation |
| Founded | 2009 | 2012 |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Kissmetrics
- Customer analytics
- Behavioral tracking
- Cohort analysis
- Funnel analysis
- Salesforce
- GDPR
- Cloud deployment
- Web support
Only in OBS Studio
- Real-time video/audio capturing
- Scene composition
- Audio mixer with filters
- Configuration options
- Modular 'Dock' UI
- Studio mode
- Plugin support
- Streaming to multiple platforms
What people use each for
The jobs each tool is most often brought in to do.
Kissmetrics
- Product and behavioural analytics tracking user eventsnot OBS Studio
- Analysing funnels and cohorts across a customer journeynot OBS Studio
OBS Studio
- Live streaming gameplay or a desktop to Twitch or YouTubenot Kissmetrics
- Recording screen and webcam locallynot Kissmetrics
- Compositing multiple video and audio sources into scenesnot Kissmetrics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Kissmetrics
- Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
- The free plan allows 100,000 events a month
- Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
- The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
- Anything above 5 million events is custom priced
OBS Studio
- The Windows build supports only Windows 10 and 11
- The macOS build requires macOS 13.0 or newer
- Linux support is distributed as a Flatpak and as a PPA for Ubuntu 24.04 and later rather than official packages for other distributions
- Game Capture is a Windows only source
Pricing, plan by plan
Kissmetrics
$500/month- Professional$500/month
- Customer analytics
- Behavioral tracking
OBS Studio
Free- FreeFree
- Unlimited recording time
- Live streaming to platforms
- Scene composition
Which should you pick?
Choose Kissmetrics if
- You need customer analytics.
- You also want behavioral tracking.
Choose OBS Studio if
- You need real-time video/audio capturing.
- You want to start without paying.
- You work on Windows, Macos, Linux.
- You also want scene composition.
Questions people ask
- Is Kissmetrics or OBS Studio better?
- Neither clearly leads. Kissmetrics starts at $500/month and OBS Studio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Kissmetrics or OBS Studio?
- OBS Studio has a free tier; the other does not. Paid plans start at $500/month for Kissmetrics and Free for OBS Studio.
- Does Kissmetrics or OBS Studio run on more platforms?
- Kissmetrics runs on Web. OBS Studio runs on Windows, Macos, Linux.
- Can I use OBS Studio for free?
- Yes. OBS Studio has a free tier, so you can try it without paying. Kissmetrics starts at $500/month.
- What is Kissmetrics best used for?
- Kissmetrics is most often used for product and behavioural analytics tracking user events, analysing funnels and cohorts across a customer journey. Of those, product and behavioural analytics tracking user events and analysing funnels and cohorts across a customer journey are not what OBS Studio is typically brought in for.
- What can Kissmetrics do that OBS Studio cannot?
- Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. OBS Studio covers Real-time video/audio capturing, Scene composition, Audio mixer with filters, Configuration options.
Related pages
More on Kissmetrics
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