Softwr

Social Media · head to head

Brand24 vs Quid

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Quid logo

Quid

Business Intelligence

Consumer and market intelligence combining social listening with unstructured text network analysis

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Quid the company has changed name twice, from NetBase to NetBase Quid to Quid, which fragments documentation, third-party comparisons and support material across three brand identities and makes older guidance unreliable.
  • They diverge on capability: Brand24 covers Mention monitoring, Quid covers Social listening.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Quid actually diverge.

Attributes where Brand24 and Quid differ
AttributeBrand24Quid
Starting price$199/monthOn request
Pricing modelPer month by mention volumequote
PlatformsWeb, iOS, AndroidWeb
CategorySocial MediaBusiness Intelligence

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Quid

  • Social listening
  • Network analysis
  • Non-social data sets
  • Quid Terminal
  • Quid Monitor
  • AI agents
  • Image analytics
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Quid
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Quid
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Quid
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Quid

Quid

  • A corporate strategy team mapping which technology clusters in a patent set are accelerating and which companies own them, before an acquisition decisionnot Brand24
  • A consumer insights function that wants to know what themes drive negative sentiment about a category rather than counting mentions of its own brandnot Brand24
  • An innovation group scanning research literature and startup activity for adjacent white space it has no internal expertise innot Brand24
  • A brand tracking how a reputational incident propagates across news, social and forums with sentiment broken down by theme rather than by channelnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Quid

  • The company has changed name twice, from NetBase to NetBase Quid to Quid, which fragments documentation, third-party comparisons and support material across three brand identities and makes older guidance unreliable.
  • Nothing is published on price and contracts sit well above ordinary listening tools, so the evaluation cost is high before you know whether the network analysis will actually be used.
  • The network maps require an analyst who knows how to interpret them; teams without a dedicated insights person tend to use the platform as an expensive listening tool and never touch the capability they paid for.
  • Historical data depth and source coverage are scoped per contract rather than included, so a question that needs five years of back data can require a contract amendment mid-project.
  • Social platform access is subject to the same API restrictions that affect every listening vendor, and coverage of closed networks is thinner than the marketing implies, which matters if your category lives in private communities.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Quid

On request
  • Quid$undefined/year
    • Quid Terminal analyst workspace
    • Social listening and sentiment
    • Network analysis over patents, filings, news and research

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Quid if

  • You need social listening.
  • You also want network analysis.
Quid review

Questions people ask

Is Brand24 or Quid better?
Neither clearly leads. Brand24 starts at $199/month and Quid at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Quid?
Brand24 starts at $199/month and Quid at On request.
Does Brand24 or Quid run on more platforms?
Brand24 runs on Web, iOS, Android. Quid runs on Web.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Quid is typically brought in for.
What can Brand24 do that Quid cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Quid covers Social listening, Network analysis, Non-social data sets, Quid Terminal.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Quid: Is this the same company as NetBase?

Yes. NetBase and Quid merged in 2020, traded as NetBase Quid, and now sell under the single Quid brand.

Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Quid: Is it a social listening tool?

It includes social listening, but the reason to buy it is the network analysis over patents, filings, news and research. If you only need social listening, cheaper tools cover it.

Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Quid: What does it cost?

Not published. Expect an annual enterprise contract priced by seats, data sources and historical depth.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Quid: Who uses it day to day?

Corporate insights, strategy and innovation analysts more often than social media managers. It rewards someone trained in analysis.

Share

Related pages

More on Brand24

More on Quid

Keep looking

Other head to heads