Social Media · head to head
Mention vs Quid

Quid
Business Intelligence
Consumer and market intelligence combining social listening with unstructured text network analysis
- From
- On request
- Rated
- -
The short version
- Only Mention has a free tier, so it costs nothing to try first.
- Each has a real cost: Mention historical data access is not included in the Company plan and is only available as a paid add-on; Quid the company has changed name twice, from NetBase to NetBase Quid to Quid, which fragments documentation, third-party comparisons and support material across three brand identities and makes older guidance unreliable.
- They diverge on capability: Mention covers Real-time monitoring, Quid covers Social listening.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Mention and Quid actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mention
- Real-time monitoring
- Sentiment analysis
- Influencer identification
- Competitive analysis
- Custom reports
- Slack
- Zapier
- Buffer
Only in Quid
- Social listening
- Network analysis
- Non-social data sets
- Quid Terminal
- Quid Monitor
- AI agents
- Image analytics
- API access
What people use each for
The jobs each tool is most often brought in to do.
Mention
- Brand monitoringnot Quid
- Competitor trackingnot Quid
- Social listeningnot Quid
- Reputation managementnot Quid
Quid
- A corporate strategy team mapping which technology clusters in a patent set are accelerating and which companies own them, before an acquisition decisionnot Mention
- A consumer insights function that wants to know what themes drive negative sentiment about a category rather than counting mentions of its own brandnot Mention
- An innovation group scanning research literature and startup activity for adjacent white space it has no internal expertise innot Mention
- A brand tracking how a reputational incident propagates across news, social and forums with sentiment broken down by theme rather than by channelnot Mention
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mention
- Historical data access is not included in the Company plan and is only available as a paid add-on
Quid
- The company has changed name twice, from NetBase to NetBase Quid to Quid, which fragments documentation, third-party comparisons and support material across three brand identities and makes older guidance unreliable.
- Nothing is published on price and contracts sit well above ordinary listening tools, so the evaluation cost is high before you know whether the network analysis will actually be used.
- The network maps require an analyst who knows how to interpret them; teams without a dedicated insights person tend to use the platform as an expensive listening tool and never touch the capability they paid for.
- Historical data depth and source coverage are scoped per contract rather than included, so a question that needs five years of back data can require a contract amendment mid-project.
- Social platform access is subject to the same API restrictions that affect every listening vendor, and coverage of closed networks is thinner than the marketing implies, which matters if your category lives in private communities.
Pricing, plan by plan
Mention
Free- FreeFree
- 1 alert
- 1,000 mentions
- Basic monitoring
- Solo$41/month
- 2 alerts
- 5,000 mentions
- Boolean search
- Pro$83/month
- 5 alerts
- 10,000 mentions
- Team features
- EnterpriseFree
- Unlimited alerts
- Unlimited mentions
- Custom integrations
Quid
On request- Quid$undefined/year
- Quid Terminal analyst workspace
- Social listening and sentiment
- Network analysis over patents, filings, news and research
Which should you pick?
Choose Mention if
- You need real-time monitoring.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want sentiment analysis.
Questions people ask
- Is Mention or Quid better?
- Neither clearly leads. Mention starts at Free and Quid at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mention or Quid?
- Mention has a free tier; the other does not. Paid plans start at Free for Mention and On request for Quid.
- Does Mention or Quid run on more platforms?
- Mention runs on Web, Ios, Android. Quid runs on Web.
- Can I use Mention for free?
- Yes. Mention has a free tier, so you can try it without paying. Quid starts at On request.
- What is Mention best used for?
- Mention is most often used for brand monitoring, competitor tracking, social listening, reputation management. Of those, brand monitoring and competitor tracking are not what Quid is typically brought in for.
- What can Mention do that Quid cannot?
- Mention covers Real-time monitoring, Sentiment analysis, Influencer identification, Competitive analysis. Quid covers Social listening, Network analysis, Non-social data sets, Quid Terminal.
Answered from the vendors’ own pages
Mention: What does the Mention Company Plan include?
The Company Plan includes real-time mention tracking across Facebook, Instagram, Twitter, Reddit, TikTok, and YouTube, plus news, blogs, and forums. It covers 75+ review sites, sentiment analysis, competitor benchmarking, custom reporting, and dedicated account manager support.
SourceQuid: Is this the same company as NetBase?
Yes. NetBase and Quid merged in 2020, traded as NetBase Quid, and now sell under the single Quid brand.
Mention: What is the cost of Mention's Company Plan?
Mention's Company Plan pricing is not displayed on the pricing page and requires contacting sales or requesting a demo to get a quote.
SourceQuid: Is it a social listening tool?
It includes social listening, but the reason to buy it is the network analysis over patents, filings, news and research. If you only need social listening, cheaper tools cover it.
Mention: Does Mention offer a free trial?
Yes. Mention offers a free trial accessible through their signup page, with no credit card required to get started.
SourceQuid: What does it cost?
Not published. Expect an annual enterprise contract priced by seats, data sources and historical depth.
Mention: Can I save money by paying annually for Mention?
Yes. If you pay yearly instead of monthly, Mention gives you 2 months free, saving approximately $360 USD per year depending on your plan.
SourceQuid: Who uses it day to day?
Corporate insights, strategy and innovation analysts more often than social media managers. It rewards someone trained in analysis.
Mention: Are there add-ons or upsells available with Mention?
Yes. Mention offers paid add-ons for historical data and white-label reporting beyond what is included in the standard plan.
SourceRelated pages
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