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Social Media · head to head

Brand24 vs NetBase Quid

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
NetBase Quid logo

NetBase Quid

Business Intelligence

Consumer and market intelligence combining social listening with unstructured text analytics

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; NetBase Quid nothing about pricing is published and the review sites carry no plan data either, so you cannot size a budget without entering a sales process, and reported costs put it out of reach of small and mid-sized teams.
  • They diverge on capability: Brand24 covers Mention monitoring, NetBase Quid covers Social listening.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and NetBase Quid actually diverge.

Attributes where Brand24 and NetBase Quid differ
AttributeBrand24NetBase Quid
Starting price$199/monthOn request
Pricing modelPer month by mention volumequote
PlatformsWeb, iOS, AndroidWeb
CategorySocial MediaBusiness Intelligence

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in NetBase Quid

  • Social listening
  • Network visualisation
  • Unstructured data analytics
  • Image and logo analytics
  • Custom taxonomies
  • Alerting
  • AI agent library
  • API and exports

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot NetBase Quid
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot NetBase Quid
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot NetBase Quid
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot NetBase Quid

NetBase Quid

  • A consumer goods strategy team mapping five years of category news and patent filings to find unserved product territorynot Brand24
  • A brand insights function tracking how consumer language about an ingredient shifts across social and news simultaneouslynot Brand24
  • A corporate development team sizing an adjacent market from filings, transcripts and press before commissioning a consultancynot Brand24
  • An agency building a category point of view for a pitch that needs evidence broader than social conversation alonenot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

NetBase Quid

  • Nothing about pricing is published and the review sites carry no plan data either, so you cannot size a budget without entering a sales process, and reported costs put it out of reach of small and mid-sized teams.
  • The two halves of the platform came from separate companies and still feel like separate products, which means the workflow from a social finding to a market-map investigation involves more manual bridging than the marketing implies.
  • The network visualisations are compelling in a demo and demanding in practice; teams without an analyst who understands clustering tend to produce pretty maps they cannot defend in a meeting.
  • Historical social data beyond the contracted window is typically an additional cost, so a retrospective study you did not scope at signing turns into a change order.
  • The rebrand from NetBase Quid to Quid has left documentation, support material and third-party integration listings under a mixture of names, which makes finding accurate current information about the product harder than it should be.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

NetBase Quid

On request
  • Quid$undefined/year
    • Social listening with sentiment and emotion analysis
    • Network visualisation of unstructured corpora
    • News, patent and filing datasets

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose NetBase Quid if

  • You need social listening.
  • You also want network visualisation.
NetBase Quid review

Questions people ask

Is Brand24 or NetBase Quid better?
Neither clearly leads. Brand24 starts at $199/month and NetBase Quid at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or NetBase Quid?
Brand24 starts at $199/month and NetBase Quid at On request.
Does Brand24 or NetBase Quid run on more platforms?
Brand24 runs on Web, iOS, Android. NetBase Quid runs on Web.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what NetBase Quid is typically brought in for.
What can Brand24 do that NetBase Quid cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. NetBase Quid covers Social listening, Network visualisation, Unstructured data analytics, Image and logo analytics.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

NetBase Quid: Is NetBase Quid the same as Quid?

Yes. The merged company now trades as Quid and netbasequid.com redirects to quid.com.

Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

NetBase Quid: Does it publish pricing?

No. Contracts are annual and quoted, and independent review sites list no plan pricing at all.

Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

NetBase Quid: Is there a trial?

The site offers a two-week trial on request rather than open self-service signup.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

NetBase Quid: Is this a replacement for a social listening tool?

It can be, but you would be paying for the market intelligence half as well. If you only need social monitoring, cheaper tools cover it.

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