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Business Intelligence · head to head

Mode vs NetBase Quid

Mode logo

Mode

Business Intelligence

Collaborative analytics for data teams

From
Free
Rated
-
Full reviewWebsite
NetBase Quid logo

NetBase Quid

Business Intelligence

Consumer and market intelligence combining social listening with unstructured text analytics

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Mode has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mode free tier limited to 4GB RAM and 1 CPU for SQL notebooks, insufficient for large datasets; NetBase Quid nothing about pricing is published and the review sites carry no plan data either, so you cannot size a budget without entering a sales process, and reported costs put it out of reach of small and mid-sized teams.
  • They diverge on capability: Mode covers SQL Editor, NetBase Quid covers Social listening.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mode and NetBase Quid actually diverge.

Attributes where Mode and NetBase Quid differ
AttributeModeNetBase Quid
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
Founded2013Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mode

  • SQL Editor
  • Python/R Notebooks
  • Interactive Reports
  • Version Control
  • Scheduling
  • Snowflake
  • Redshift
  • BigQuery

Only in NetBase Quid

  • Social listening
  • Network visualisation
  • Unstructured data analytics
  • Image and logo analytics
  • Custom taxonomies
  • Alerting
  • AI agent library
  • API and exports

What people use each for

The jobs each tool is most often brought in to do.

Mode

  • Self-service analyticsnot NetBase Quid
  • Data explorationnot NetBase Quid
  • Ad-hoc reportingnot NetBase Quid
  • Collaborative analysisnot NetBase Quid
  • Embedded analyticsnot NetBase Quid

NetBase Quid

  • A consumer goods strategy team mapping five years of category news and patent filings to find unserved product territorynot Mode
  • A brand insights function tracking how consumer language about an ingredient shifts across social and news simultaneouslynot Mode
  • A corporate development team sizing an adjacent market from filings, transcripts and press before commissioning a consultancynot Mode
  • An agency building a category point of view for a pitch that needs evidence broader than social conversation alonenot Mode

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mode

  • Free tier limited to 4GB RAM and 1 CPU for SQL notebooks, insufficient for large datasets
  • Requires SQL knowledge for most analysis tasks, creating dependency on technical resources
  • Paid plan pricing not publicly listed; requires sales consultation
  • Recently acquired by ThoughtSpot in 2026, creating product direction uncertainty
  • Limited customization options for visual aspects and embedded analytics

NetBase Quid

  • Nothing about pricing is published and the review sites carry no plan data either, so you cannot size a budget without entering a sales process, and reported costs put it out of reach of small and mid-sized teams.
  • The two halves of the platform came from separate companies and still feel like separate products, which means the workflow from a social finding to a market-map investigation involves more manual bridging than the marketing implies.
  • The network visualisations are compelling in a demo and demanding in practice; teams without an analyst who understands clustering tend to produce pretty maps they cannot defend in a meeting.
  • Historical social data beyond the contracted window is typically an additional cost, so a retrospective study you did not scope at signing turns into a change order.
  • The rebrand from NetBase Quid to Quid has left documentation, support material and third-party integration listings under a mixture of names, which makes finding accurate current information about the product harder than it should be.

Pricing, plan by plan

Mode

Free
  • FreeFree
    • SQL Editor
    • Python/R Notebooks
    • Basic Charts
  • Business$65/month
    • Advanced Visualizations
    • Collaboration
    • Integrations

NetBase Quid

On request
  • Quid$undefined/year
    • Social listening with sentiment and emotion analysis
    • Network visualisation of unstructured corpora
    • News, patent and filing datasets

Which should you pick?

Choose Mode if

  • You need sql editor.
  • You want to start without paying.
  • You also want python/r notebooks.
Mode review

Choose NetBase Quid if

  • You need social listening.
  • You also want network visualisation.
NetBase Quid review

Questions people ask

Is Mode or NetBase Quid better?
Neither clearly leads. Mode starts at Free and NetBase Quid at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mode or NetBase Quid?
Mode has a free tier; the other does not. Paid plans start at Free for Mode and On request for NetBase Quid.
Does Mode or NetBase Quid run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Mode for free?
Yes. Mode has a free tier, so you can try it without paying. NetBase Quid starts at On request.
What is Mode best used for?
Mode is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what NetBase Quid is typically brought in for.
What can Mode do that NetBase Quid cannot?
Mode covers SQL Editor, Python/R Notebooks, Interactive Reports, Version Control. NetBase Quid covers Social listening, Network visualisation, Unstructured data analytics, Image and logo analytics.

Answered from the vendors’ own pages

Mode: What languages does Mode support for analysis?

Mode notebooks support SQL, Python (3.11 with pandas, NumPy, scikit-learn, matplotlib), and R (4.2.0 with ggplot2, dplyr, tidyr). Both Python and R allow additional library installation at runtime.

Source
NetBase Quid: Is NetBase Quid the same as Quid?

Yes. The merged company now trades as Quid and netbasequid.com redirects to quid.com.

Mode: Can I integrate Mode notebook results into reports?

Yes. Mode allows adding notebook cell results directly to reports, with synchronized scheduling so reports re-run to keep data current.

Source
NetBase Quid: Does it publish pricing?

No. Contracts are annual and quoted, and independent review sites list no plan pricing at all.

Mode: Does Mode support collaborative analysis?

Yes. Mode notebooks provide moveable code blocks and markdown cells enabling exploratory analysis and team collaboration on data queries and visualizations.

Source
NetBase Quid: Is there a trial?

The site offers a two-week trial on request rather than open self-service signup.

NetBase Quid: Is this a replacement for a social listening tool?

It can be, but you would be paying for the market intelligence half as well. If you only need social monitoring, cheaper tools cover it.

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