Softwr

Business Intelligence · head to head

NetBase Quid vs Qlik Sense

NetBase Quid logo

NetBase Quid

Business Intelligence

Consumer and market intelligence combining social listening with unstructured text analytics

From
On request
Rated
-
Full reviewWebsite
Qlik Sense logo

Qlik Sense

Business Intelligence

Self-service data analytics and visualization

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Qlik Sense has a free tier, so it costs nothing to try first.
  • Each has a real cost: NetBase Quid nothing about pricing is published and the review sites carry no plan data either, so you cannot size a budget without entering a sales process, and reported costs put it out of reach of small and mid-sized teams.; Qlik Sense expensive pricing structure, particularly for enterprise users and large data volumes
  • They diverge on capability: NetBase Quid covers Social listening, Qlik Sense covers Associative Engine.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which NetBase Quid and Qlik Sense actually diverge.

Attributes where NetBase Quid and Qlik Sense differ
AttributeNetBase QuidQlik Sense
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb (Cloud), Desktop (Windows), Mobile (iOS/Android)
FoundedUnknown1993

Identical on both: user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in NetBase Quid

  • Social listening
  • Network visualisation
  • Unstructured data analytics
  • Image and logo analytics
  • Custom taxonomies
  • AI agent library
  • API and exports

Only in Qlik Sense

  • Associative Engine
  • AI Insights
  • Augmented Analytics
  • Natural Language
  • SAP
  • Salesforce
  • ServiceNow
  • Snowflake

Both cover

  • Alerting

What people use each for

The jobs each tool is most often brought in to do.

NetBase Quid

  • A consumer goods strategy team mapping five years of category news and patent filings to find unserved product territorynot Qlik Sense
  • A brand insights function tracking how consumer language about an ingredient shifts across social and news simultaneouslynot Qlik Sense
  • A corporate development team sizing an adjacent market from filings, transcripts and press before commissioning a consultancynot Qlik Sense
  • An agency building a category point of view for a pitch that needs evidence broader than social conversation alonenot Qlik Sense

Qlik Sense

  • Self-service analyticsnot NetBase Quid
  • Data explorationnot NetBase Quid
  • Ad-hoc reportingnot NetBase Quid
  • Collaborative analysisnot NetBase Quid
  • Embedded analyticsnot NetBase Quid

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

NetBase Quid

  • Nothing about pricing is published and the review sites carry no plan data either, so you cannot size a budget without entering a sales process, and reported costs put it out of reach of small and mid-sized teams.
  • The two halves of the platform came from separate companies and still feel like separate products, which means the workflow from a social finding to a market-map investigation involves more manual bridging than the marketing implies.
  • The network visualisations are compelling in a demo and demanding in practice; teams without an analyst who understands clustering tend to produce pretty maps they cannot defend in a meeting.
  • Historical social data beyond the contracted window is typically an additional cost, so a retrospective study you did not scope at signing turns into a change order.
  • The rebrand from NetBase Quid to Quid has left documentation, support material and third-party integration listings under a mixture of names, which makes finding accurate current information about the product harder than it should be.

Qlik Sense

  • Expensive pricing structure, particularly for enterprise users and large data volumes
  • Performance degradation when working with very large datasets
  • Limited field capacity and strict 10 GB data limit on Starter plan ($300/month)
  • Weak date handling in set analysis compared to other BI tools
  • Poor API usability, particularly for Python scripts and integration workflows

Pricing, plan by plan

NetBase Quid

On request
  • Quid$undefined/year
    • Social listening with sentiment and emotion analysis
    • Network visualisation of unstructured corpora
    • News, patent and filing datasets

Qlik Sense

Free
  • Qlik Sense Business (Desktop)Free
    • Personal dashboards
    • No content sharing
    • Desktop only
  • Starter$300/month
    • 10 users
    • 10 GB data for analysis
    • Cloud-based
  • Standard$825/month
    • Unlimited users
    • 25 GB data for analysis
    • Advanced analytics
  • Premium$2750/month
    • Unlimited users
    • 50 GB data for analysis
    • Enhanced support

Which should you pick?

Choose NetBase Quid if

  • You need social listening.
  • You also want network visualisation.
NetBase Quid review

Choose Qlik Sense if

  • You need associative engine.
  • You want to start without paying.
  • You work on Web (Cloud), Desktop (Windows), Mobile (iOS/Android).
  • You also want ai insights.
Qlik Sense review

Questions people ask

Is NetBase Quid or Qlik Sense better?
Neither clearly leads. NetBase Quid starts at On request and Qlik Sense at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, NetBase Quid or Qlik Sense?
Qlik Sense has a free tier; the other does not. Paid plans start at On request for NetBase Quid and Free for Qlik Sense.
Does NetBase Quid or Qlik Sense run on more platforms?
NetBase Quid runs on Web. Qlik Sense runs on Web (Cloud), Desktop (Windows), Mobile (iOS/Android).
Can I use Qlik Sense for free?
Yes. Qlik Sense has a free tier, so you can try it without paying. NetBase Quid starts at On request.
What is NetBase Quid best used for?
NetBase Quid is most often used for a consumer goods strategy team mapping five years of category news and patent filings to find unserved product territory, a brand insights function tracking how consumer language about an ingredient shifts across social and news simultaneously, a corporate development team sizing an adjacent market from filings, transcripts and press before commissioning a consultancy, an agency building a category point of view for a pitch that needs evidence broader than social conversation alone. Of those, a consumer goods strategy team mapping five years of category news and patent filings to find unserved product territory and a brand insights function tracking how consumer language about an ingredient shifts across social and news simultaneously are not what Qlik Sense is typically brought in for.
What can NetBase Quid do that Qlik Sense cannot?
NetBase Quid covers Social listening, Network visualisation, Unstructured data analytics, Image and logo analytics. Qlik Sense covers Associative Engine, AI Insights, Augmented Analytics, Natural Language. Both handle Alerting.

Answered from the vendors’ own pages

NetBase Quid: Is NetBase Quid the same as Quid?

Yes. The merged company now trades as Quid and netbasequid.com redirects to quid.com.

Qlik Sense: Does Qlik Sense have a free tier?

Qlik Sense Business (Desktop) is permanently free for individual users for creating personal dashboards, though content cannot be shared. Qlik Cloud Analytics offers a 30-day free trial with full features.

Source
NetBase Quid: Does it publish pricing?

No. Contracts are annual and quoted, and independent review sites list no plan pricing at all.

Qlik Sense: What is the entry price for Qlik Cloud Analytics?

Qlik Cloud Analytics Starter plan starts at $300 per month (annual billing) for 10 users and 10 GB of data. Standard is $825/month for 25 GB with unlimited users. Premium is $2,750/month for 50 GB.

Source
NetBase Quid: Is there a trial?

The site offers a two-week trial on request rather than open self-service signup.

Qlik Sense: How many users can access Qlik Sense?

The Starter plan is limited to 10 users. Standard, Premium, and Enterprise plans include unlimited users and charge based on data capacity (gigabytes) rather than seat count.

Source
NetBase Quid: Is this a replacement for a social listening tool?

It can be, but you would be paying for the market intelligence half as well. If you only need social monitoring, cheaper tools cover it.

Qlik Sense: What is the Associative Engine in Qlik Sense?

The Associative Engine is Qlik's proprietary technology that automatically discovers and explores all possible relationships between data points, enabling intuitive analysis compared to traditional query-based BI tools.

Source
Qlik Sense: Does Qlik Sense support self-service analytics?

Yes, Qlik Sense is designed for self-service business intelligence, allowing business users to create dashboards and explore data without extensive technical knowledge, though complex implementations require expertise.

Source
Qlik Sense: Is Qlik Sense available on-premises?

Yes, Qlik offers both cloud-based (Qlik Cloud Analytics) and on-premises deployment options, though on-premises licensing requires a separate quote.

Source
Share

Related pages

More on NetBase Quid

More on Qlik Sense

Keep looking

Other head to heads