Software · head to head
Bold360 vs Amazon Lex
B
Bold360
Software
AI-powered customer engagement and service platform
- From
- On request
- Rated
- -

Amazon Lex
Software
AWS conversational AI service
- From
- $0.00075/per text request
- Rated
- -
The short version
- Each has a real cost: Bold360 bold360 as a standalone product is discontinued: the vendor's own domain bold360.com now 302-redirects (captured 8 January 2024) to genesys.com/capabilities/live-chat-software, and the live domain no longer resolves at all.; Amazon Lex pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- They diverge on capability: Bold360 covers Live chat messaging, Amazon Lex covers Speech recognition.
Where they differ
Only the attributes on which Bold360 and Amazon Lex actually diverge.
| Attribute | Bold360 | Amazon Lex |
|---|---|---|
| Starting price | On request | $0.00075/per text request |
| Pricing model | subscription | usage-based |
| Platforms | Web, Mobile app, IOS, Android | Web, AWS Cloud |
| Founded | 2005 | 2006 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Bold360
- Live chat messaging
- AI chatbots
- Email support
- Knowledge base
- Salesforce
- IBM Watson
- API
- Webhooks
Only in Amazon Lex
- Speech recognition
- Natural language understanding
- Voice and text
- Lambda integration
- AWS services
- Lambda
- DynamoDB
- SNS
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Bold360
- Customer engagementnot Amazon Lex
- Lead generationnot Amazon Lex
- Customer supportnot Amazon Lex
- Sales automationnot Amazon Lex
Amazon Lex
- Building conversational chatbots leveraging Alexa deep learning enginenot Bold360
- Voice and text-based NLU applications requiring automatic speech recognitionnot Bold360
- Custom conversational interfaces integrated into existing applicationsnot Bold360
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Bold360
- Bold360 as a standalone product is discontinued: the vendor's own domain bold360.com now 302-redirects (captured 8 January 2024) to genesys.com/capabilities/live-chat-software, and the live domain no longer resolves at all.
Amazon Lex
- Pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- Speech requests cost $0.004 each, text requests $0.00075 each, training costs $0.50 per minute
- Variable costs can accumulate quickly for high-volume applications
Pricing, plan by plan
Bold360
On request- Starter$75/month
- Live chat
- Basic AI
- Chatbot
- Professional$150/month
- Advanced AI
- Omnichannel
- Enterprise$undefined/month
- Custom solutions
- Dedicated support
Amazon Lex
$0.00075/per text requestNo published plan breakdown. See the Amazon Lex review.
Which should you pick?
Choose Bold360 if
- You need live chat messaging.
- You work on Web, Mobile app, IOS, Android.
- You also want ai chatbots.
Choose Amazon Lex if
- You need speech recognition.
- You work on Web, AWS Cloud.
- You also want natural language understanding.
Questions people ask
- Is Bold360 or Amazon Lex better?
- Neither clearly leads. Bold360 starts at On request and Amazon Lex at $0.00075/per text request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Bold360 or Amazon Lex?
- Bold360 starts at On request and Amazon Lex at $0.00075/per text request.
- Does Bold360 or Amazon Lex run on more platforms?
- Bold360 runs on Web, Mobile app, IOS, Android. Amazon Lex runs on Web, AWS Cloud.
- What is Bold360 best used for?
- Bold360 is most often used for customer engagement, lead generation, customer support, sales automation. Of those, customer engagement and lead generation are not what Amazon Lex is typically brought in for.
- What can Bold360 do that Amazon Lex cannot?
- Bold360 covers Live chat messaging, AI chatbots, Email support, Knowledge base. Amazon Lex covers Speech recognition, Natural language understanding, Voice and text, Lambda integration. Both handle Web support.
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