Softwr

Technology · head to head

Attio vs Capsule

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Capsule logo

Capsule

CRM

Visual CRM for small teams

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Only Attio has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • They diverge on capability: Attio covers Custom data model, Capsule covers Contact management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Capsule actually diverge.

Attributes where Attio and Capsule differ
AttributeAttioCapsule
Starting priceFree$19/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb, Ios, Android
CategoryTechnologyCRM
Founded20212008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Capsule

  • Contact management
  • Deal tracking
  • Task management
  • Email sync
  • Activity timeline
  • Google Apps
  • Cloud deployment
  • Web support

Both cover

  • Slack
  • Zapier
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Capsule
  • Customer managementnot Capsule
  • Deal trackingnot Capsule
  • Investor relationsnot Capsule
  • Partnership managementnot Capsule

Capsule

  • Simple contact and pipeline CRM for a small teamnot Attio
  • Tracking deals and follow-up tasksnot Attio
  • Linking emails and notes to contact recordsnot Attio
  • Multiple sales pipelines on the paid tiersnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Capsule

  • The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
  • Per-user prices are not shown as figures on the pricing page, only as tier names
  • Ultimate is quote-only

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Capsule

$19/month
  • Starter$19/month
    • Contact management
    • Task tracking
  • Professional$39/month
    • Everything in Starter
    • Pipeline management
    • Reporting
  • Enterprise$99/month
    • Everything in Professional
    • Custom fields
    • API access

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Capsule if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want deal tracking.
Capsule review

Questions people ask

Is Attio or Capsule better?
Neither clearly leads. Attio starts at Free and Capsule at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Capsule?
Attio has a free tier; the other does not. Paid plans start at Free for Attio and $19/month for Capsule.
Does Attio or Capsule run on more platforms?
Attio runs on Web, Ios, Android, Api. Capsule runs on Web, Ios, Android.
Can I use Attio for free?
Yes. Attio has a free tier, so you can try it without paying. Capsule starts at $19/month.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Capsule is typically brought in for.
What can Attio do that Capsule cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Capsule covers Contact management, Deal tracking, Task management, Email sync. Both handle Slack, Zapier, GDPR.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Capsule: How long is the free trial for Capsule CRM paid plans?

Capsule CRM offers a 14-day free trial with no credit card required. None of the paid plan features are limited during the trial period.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Capsule: What is the maximum number of contacts included in Capsule's free plan?

The free plan allows up to 250 contacts and supports a maximum of 2 users with 1 sales pipeline.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Capsule: Does Capsule CRM offer annual billing discounts?

Yes, when you choose annual billing instead of monthly, Capsule CRM offers up to 15% discount on your subscription.

Source
Capsule: Can I cancel my Capsule CRM account anytime or are there long-term commitments?

You can cancel your Capsule account at any time, and there are zero setup fees when opening an account.

Source
Capsule: Does Capsule CRM support importing data from spreadsheets or other tools?

Yes, Capsule CRM supports data migration from spreadsheets and select integrations like Xero and Zendesk.

Source
Share

Related pages

More on Attio

More on Capsule

Keep looking

Other head to heads