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Technology · head to head

Attio vs Daylite

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Daylite logo

Daylite

CRM

CRM and project management built exclusively for Mac, iPhone and iPad

From
$15/month
Rated
-
Full reviewWebsite

The short version

  • Only Attio has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Daylite it is Apple-only. There is no Windows client, so a single team member on a Windows machine, or a client-facing contractor who is not on a Mac, makes the product unworkable for the whole organisation.
  • They diverge on capability: Attio covers Custom data model, Daylite covers Native Apple apps.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Attio and Daylite actually diverge.

Attributes where Attio and Daylite differ
AttributeAttioDaylite
Starting priceFree$15/month
Pricing modelfreemiumPer user per month
Free tierYesNo
PlatformsWeb, Ios, Android, ApimacOS, iOS, iPadOS
CategoryTechnologyCRM
Founded2021Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Daylite

  • Native Apple apps
  • Apple Mail Assistant
  • Projects as first-class objects
  • Pipelines
  • Linked records
  • Smart lists
  • Offline working
  • Delegation

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Daylite
  • Customer managementnot Daylite
  • Deal trackingnot Daylite
  • Investor relationsnot Daylite
  • Partnership managementnot Daylite

Daylite

  • An all-Mac law firm or architecture practice wants a CRM that behaves like Mac software and files emails from Apple Mail rather than forcing everyone into a browser tab.not Attio
  • A consultancy needs client relationships and delivery projects in one system, where the project is a real record with its own tasks and meetings rather than a custom object bolted onto a deal.not Attio
  • A team works frequently without connectivity, on site or in transit, and needs a CRM with a genuine local data store rather than a web app that degrades to nothing offline.not Attio
  • A small business already standardised on Apple hardware wants to avoid paying for a CRM whose Mac experience is an afterthought.not Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Daylite

  • It is Apple-only. There is no Windows client, so a single team member on a Windows machine, or a client-facing contractor who is not on a Mac, makes the product unworkable for the whole organisation.
  • The web experience is secondary to the native apps, so remote access from a borrowed or non-Apple computer is limited in a way buyers used to browser CRMs do not anticipate.
  • It has no built-in marketing automation, email campaigns or lead scoring, so anything beyond one-to-one email means a separate tool and a Zapier connection.
  • Plan caps are hard rather than advisory: Leap is a single user with 500 contacts, and crossing twenty users forces you from Growth to Scale, which is a 50 per cent increase in the per-user rate for capacity you may not need.
  • Third-party integrations are thin compared with HubSpot or Pipedrive, and much of what does exist runs through Zapier, so accounting, telephony and support connections are indirect and add their own subscription cost.

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Daylite

$15/month
  • Leap$15/month
    • One user only
    • 500 contacts
    • One email integration
  • Growth$30/month
    • Up to 20 users
    • 25,000 contacts
    • Three email integrations per user
  • Scale$45/month
    • Up to 100 users
    • 250,000 contacts
    • Ten email integrations per user
  • Custom$undefined/month
    • For teams of ten or more with specific requirements
    • Quoted on application

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Daylite if

  • You need native apple apps.
  • You work on macOS, iOS, iPadOS.
  • You also want apple mail assistant.
Daylite review

Questions people ask

Is Attio or Daylite better?
Neither clearly leads. Attio starts at Free and Daylite at $15/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Daylite?
Attio has a free tier; the other does not. Paid plans start at Free for Attio and $15/month for Daylite.
Does Attio or Daylite run on more platforms?
Attio runs on Web, Ios, Android, Api. Daylite runs on macOS, iOS, iPadOS.
Can I use Attio for free?
Yes. Attio has a free tier, so you can try it without paying. Daylite starts at $15/month.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Daylite is typically brought in for.
What can Attio do that Daylite cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Daylite covers Native Apple apps, Apple Mail Assistant, Projects as first-class objects, Pipelines.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Daylite: Does Daylite run on Windows?

No. It is macOS, iPadOS and iOS only. This is the single most common reason buyers rule it out.

Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Daylite: Is there a web version?

There is browser access, but the product is designed around the native Mac app and the web view is not a full replacement.

Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Daylite: What does it cost?

Leap is 15 US dollars a month for one user billed annually, Growth 30 per user and Scale 45 per user, rising to 20, 40 and 60 on monthly billing.

Daylite: Does it work offline?

Yes. The Mac app keeps a local store and syncs through Marketcircle Cloud when a connection returns.

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