Softwr

Sales Enablement · head to head

Dock vs Lavender

Dock logo

Dock

Sales Enablement

Client-facing workspaces for deal rooms, onboarding plans and customer portals

From
Free
Rated
-
Full reviewWebsite
Lavender logo

Lavender

Sales Enablement

Real-time email coaching that scores sales emails as you write them in your inbox

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dock the free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.; Lavender the free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.
  • They diverge on capability: Dock covers Digital sales rooms, Lavender covers Real-time email score.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Dock and Lavender actually diverge.

Attributes where Dock and Lavender differ
AttributeDockLavender
Pricing modelPer month by plan with additional seats chargedPer user per month
PlatformsWebWeb, Chrome extension, Gmail, Outlook

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dock

  • Digital sales rooms
  • Mutual action plans
  • Onboarding hubs
  • Content library
  • Order forms
  • Engagement tracking
  • AI document generation
  • CRM sync

Only in Lavender

  • Real-time email score
  • Rewrite suggestions
  • Recipient personalisation
  • Mobile-preview check
  • Tone and reading level analysis
  • Team analytics
  • Coaching dashboard
  • Ora agent

What people use each for

The jobs each tool is most often brought in to do.

Dock

  • A sales team replacing scattered Drive links and follow-up emails with one tracked workspace per opportunitynot Lavender
  • An account executive running a mutual action plan with a buying committee that needs shared visibility of dates and ownersnot Lavender
  • A customer success team carrying the same workspace from signed deal into onboarding without rebuilding itnot Lavender
  • A revenue leader wanting evidence of whether buyers actually opened the material sent after a demonot Lavender

Lavender

  • A sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselvesnot Dock
  • A new sales development representative who needs feedback on cold email technique between manager one-to-onesnot Dock
  • A founder writing their own outbound who wants a check on length and reading level before sendingnot Dock
  • A manager wanting to see which reps write emails that correlate with replies rather than guessing from activity countsnot Dock

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dock

  • The free plan excludes Salesforce and HubSpot integration, which is the capability that turns Dock from a nicer file share into a sales tool, so the free tier does not let you evaluate the thing you would actually buy.
  • Branding and layout customisation is the most common complaint from users; teams with strict design standards find workspaces they cannot make match the rest of their buyer-facing material.
  • Workspaces render poorly on mobile, which matters because executive stakeholders in a buying committee frequently open a shared link on a phone first and form their impression there.
  • Premium requires annual billing at 1,000 US dollars a month, so the step from Standard is a twelve-thousand dollar commitment rather than an incremental monthly upgrade, and it is triggered by asset limits as often as by seat count.
  • The HubSpot integration is reported as noticeably weaker than the Salesforce one, so HubSpot-based teams get less of the CRM automation that justifies the paid tiers.

Lavender

  • The free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.
  • The scoring model is calibrated on cold business-to-business sales email; applied to customer success, recruiting or long-form relationship email it penalises length and formality that those contexts legitimately require.
  • It coaches the message and ignores the list, so representatives writing beautifully scored emails to badly chosen prospects still get no replies and conclude the tool does not work.
  • Team pricing at 99 US dollars per seat a month is well above what most sales tooling budgets allocate for a writing assistant, and the improvement is hard to attribute cleanly against everything else changing in a quarter.
  • The newer Ora agent is priced around 500 US dollars per agent per month, a completely different commercial bracket from the coach, and conflating the two makes budget conversations go wrong.

Pricing, plan by plan

Dock

Free
  • FreeFree
    • 5 users
    • 10 workspaces
    • 25 content assets
  • Standard$350/month
    • 10 users included
    • Unlimited workspaces
    • 100 content assets
  • Premium$1000/month
    • 25 or more users, billed annually
    • Unlimited assets, playbooks, courses and order forms
    • CRM-integrated order forms
  • Enterprise$undefined/year
    • API access
    • Custom domain and sending addresses
    • SCIM provisioning

Lavender

Free
  • BasicFree
    • Analyse 5 emails per month
    • Personalise 5 emails per month
    • Email score and basic suggestions
  • Starter$29/month
    • Unlimited email analysis
    • Unlimited personalisation assistant
    • Rewrite suggestions
  • Individual Pro$49/month
    • Everything in Starter
    • Advanced personalisation
    • Deeper recipient research
  • Team$99/month
    • Everything in Individual Pro
    • Aggregated email analytics dashboard
    • Manager coaching views

Which should you pick?

Choose Dock if

  • You need digital sales rooms.
  • You want to start without paying.
  • You also want mutual action plans.
Dock review

Choose Lavender if

  • You need real-time email score.
  • You want to start without paying.
  • You work on Web, Chrome extension, Gmail, Outlook.
  • You also want rewrite suggestions.
Lavender review

Questions people ask

Is Dock or Lavender better?
Neither clearly leads. Dock starts at Free and Lavender at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dock or Lavender?
Dock starts at Free and Lavender at Free.
Does Dock or Lavender run on more platforms?
Dock runs on Web. Lavender runs on Web, Chrome extension, Gmail, Outlook.
Can I use Dock for free?
Both have a free tier, so you can try either at no cost before committing.
What is Dock best used for?
Dock is most often used for a sales team replacing scattered drive links and follow-up emails with one tracked workspace per opportunity, an account executive running a mutual action plan with a buying committee that needs shared visibility of dates and owners, a customer success team carrying the same workspace from signed deal into onboarding without rebuilding it, a revenue leader wanting evidence of whether buyers actually opened the material sent after a demo. Of those, a sales team replacing scattered drive links and follow-up emails with one tracked workspace per opportunity and an account executive running a mutual action plan with a buying committee that needs shared visibility of dates and owners are not what Lavender is typically brought in for.
What can Dock do that Lavender cannot?
Dock covers Digital sales rooms, Mutual action plans, Onboarding hubs, Content library. Lavender covers Real-time email score, Rewrite suggestions, Recipient personalisation, Mobile-preview check.

Answered from the vendors’ own pages

Dock: Do buyers and clients need a licence?

No. External collaborators are free on every plan, including Free.

Lavender: Does Lavender send emails?

The coach does not. It scores and rewrites inside your existing inbox or sequence tool. The separate Ora product does draft and send autonomously.

Dock: Is Dock useful without a CRM integration?

Much less so, and the free plan has none. Budget for Standard if you want activity flowing back to Salesforce or HubSpot.

Lavender: Is there a genuinely free version?

Yes, five analysed and five personalised emails per month, forever.

Dock: Can it handle post-sale onboarding as well as deals?

Yes, that is one of its stronger arguments: the same workspace carries from deal to implementation without rebuilding it.

Lavender: Does it work in Outlook?

Yes, alongside Gmail and the major sequence platforms.

Dock: Is pricing per seat?

Partly. Plans bundle a user count and additional seats are 50 US dollars a month each on top.

Lavender: Will it improve reply rates?

It reliably improves the mechanics that correlate with replies: length, reading level and personalisation. It cannot fix a bad target list.

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