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Customer Support · head to head

Assembled vs Keap

Assembled logo

Assembled

Customer Support

Workforce management and AI agents for support teams that run on Zendesk, Salesforce or Intercom

From
$25/month
Free plan
No
Full reviewWebsite
Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Assembled the published per-agent rate is not the whole bill, because a separate platform fee sits on top and is not published, so the headline 25 USD figure understates the real cost and you still need a quote to know the total.; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • They diverge on capability: Assembled covers Volume forecasting, Keap covers Contact management.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Assembled and Keap actually diverge.

Attributes where Assembled and Keap differ
AttributeAssembledKeap
Starting price$25/month$29/month
Pricing modelPer user per monthsubscription
PlatformsWeb, APIWeb, Ios, Android
CategoryCustomer SupportCRM
FoundedUnknown2000

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Assembled

  • Volume forecasting
  • Schedule generation
  • Real-time adherence
  • Agent self-service
  • Intraday reporting
  • AI Copilot
  • AI Agents
  • BPO management

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Assembled

  • A 200-agent software support team that has outgrown spreadsheet rostering and wants forecast-driven schedules tied to Zendesk ticket historynot Keap
  • A support operations lead who needs to model in-house agents and two BPO vendors in a single capacity plan before the next peak seasonnot Keap
  • A subscription business that wants to measure whether an AI deflection layer actually reduces required headcount, using the same forecasting tool that sizes the human teamnot Keap
  • A finance team that needs a defensible per-agent cost line for support tooling before a board budget review, without a three-week vendor quoting cyclenot Keap

Keap

  • Contact management and CRMnot Assembled
  • Marketing automationnot Assembled
  • Sales pipeline managementnot Assembled

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Assembled

  • The published per-agent rate is not the whole bill, because a separate platform fee sits on top and is not published, so the headline 25 USD figure understates the real cost and you still need a quote to know the total.
  • Pricing AI Agents per resolved conversation while pricing workforce management per seat means the two products pull in opposite directions financially: successful deflection shrinks the seat count you are billed for and grows the consumption charge, making year-two budgeting unpredictable.
  • Long-range capacity planning and what-if scenario modelling are thinner than in NICE or Verint, so organisations doing annual headcount planning across multiple sites often end up exporting to a spreadsheet anyway.
  • There is no quality management or agent evaluation module, so a support organisation that wants WFM and QA from one vendor has to buy a second tool and reconcile two sets of agent records.
  • The product assumes a modern ticketing system as the source of truth; teams running a legacy ACD or a homegrown queue face custom integration work that the standard connectors do not cover, and forecast accuracy suffers until that data is clean.
  • There is no native mobile application, so agents check schedules, request time off and swap shifts through a mobile browser, which is a persistent friction point for hourly and contact centre workforces who do not sit at a desk.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Pricing, plan by plan

Assembled

$25/month
  • Core$25/month
    • Forecasting
    • Scheduling
    • Real-time adherence
  • Pro$45/month
    • Everything in Core
    • Advanced forecasting models
    • BPO and vendor management
  • Enterprise$75/month
    • Everything in Pro
    • SSO and SCIM
    • Advanced security review
  • AI Copilot$35/month
    • Reply drafting
    • Knowledge retrieval
    • Agent workspace embed

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Which should you pick?

Choose Assembled if

  • You need volume forecasting.
  • You work on Web, API.
  • You also want schedule generation.
Assembled review

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Questions people ask

Is Assembled or Keap better?
Neither clearly leads. Assembled starts at $25/month and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Assembled or Keap?
Assembled starts at $25/month and Keap at $29/month.
Does Assembled or Keap run on more platforms?
Assembled runs on Web, API. Keap runs on Web, Ios, Android.
What is Assembled best used for?
Assembled is most often used for a 200-agent software support team that has outgrown spreadsheet rostering and wants forecast-driven schedules tied to zendesk ticket history, a support operations lead who needs to model in-house agents and two bpo vendors in a single capacity plan before the next peak season, a subscription business that wants to measure whether an ai deflection layer actually reduces required headcount, using the same forecasting tool that sizes the human team, a finance team that needs a defensible per-agent cost line for support tooling before a board budget review, without a three-week vendor quoting cycle. Of those, a 200-agent software support team that has outgrown spreadsheet rostering and wants forecast-driven schedules tied to zendesk ticket history and a support operations lead who needs to model in-house agents and two bpo vendors in a single capacity plan before the next peak season are not what Keap is typically brought in for.
What can Assembled do that Keap cannot?
Assembled covers Volume forecasting, Schedule generation, Real-time adherence, Agent self-service. Keap covers Contact management, Pipeline management, Email marketing, Marketing automation.

Answered from the vendors’ own pages

Assembled: Does Assembled publish its real total cost?

It publishes per-agent tier rates of 25, 45 and 75 USD per month but adds an unpublished platform fee, so budget for the seat rate plus a fixed annual platform charge that you must ask for.

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Assembled: Can I buy the AI agents without buying workforce management?

Yes. Assembled sells WFM, AI Copilot and AI Agents as separately purchasable products, and AI Agents are billed at 0.65 USD per resolved conversation rather than per seat.

Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Assembled: Is it suitable for a voice-first call centre?

Less so. The forecasting and scheduling are built around omnichannel ticketing volume, and voice-heavy operations running a legacy ACD will find the integration and intraday voice controls weaker than a traditional WFM suite.

Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Assembled: How long does implementation take?

Assembled states typically one month or less, which is realistic when your helpdesk is Zendesk or Salesforce and historical data is clean.

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