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CRM · head to head

Apptivo vs Assembled

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Free plan
No
Full reviewWebsite
Assembled logo

Assembled

Customer Support

Workforce management and AI agents for support teams that run on Zendesk, Salesforce or Intercom

From
$25/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; Assembled the published per-agent rate is not the whole bill, because a separate platform fee sits on top and is not published, so the headline 25 USD figure understates the real cost and you still need a quote to know the total.
  • They diverge on capability: Apptivo covers CRM core, Assembled covers Volume forecasting.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and Assembled actually diverge.

Attributes where Apptivo and Assembled differ
AttributeApptivoAssembled
Starting priceOn request$25/month
PlatformsWeb, iOS, AndroidWeb, API
CategoryCRMCustomer Support

Identical on both: pricing model (Per user per month), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

Only in Assembled

  • Volume forecasting
  • Schedule generation
  • Real-time adherence
  • Agent self-service
  • Intraday reporting
  • AI Copilot
  • AI Agents
  • BPO management

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Assembled
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Assembled
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Assembled
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Assembled

Assembled

  • A 200-agent software support team that has outgrown spreadsheet rostering and wants forecast-driven schedules tied to Zendesk ticket historynot Apptivo
  • A support operations lead who needs to model in-house agents and two BPO vendors in a single capacity plan before the next peak seasonnot Apptivo
  • A subscription business that wants to measure whether an AI deflection layer actually reduces required headcount, using the same forecasting tool that sizes the human teamnot Apptivo
  • A finance team that needs a defensible per-agent cost line for support tooling before a board budget review, without a three-week vendor quoting cyclenot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Assembled

  • The published per-agent rate is not the whole bill, because a separate platform fee sits on top and is not published, so the headline 25 USD figure understates the real cost and you still need a quote to know the total.
  • Pricing AI Agents per resolved conversation while pricing workforce management per seat means the two products pull in opposite directions financially: successful deflection shrinks the seat count you are billed for and grows the consumption charge, making year-two budgeting unpredictable.
  • Long-range capacity planning and what-if scenario modelling are thinner than in NICE or Verint, so organisations doing annual headcount planning across multiple sites often end up exporting to a spreadsheet anyway.
  • There is no quality management or agent evaluation module, so a support organisation that wants WFM and QA from one vendor has to buy a second tool and reconcile two sets of agent records.
  • The product assumes a modern ticketing system as the source of truth; teams running a legacy ACD or a homegrown queue face custom integration work that the standard connectors do not cover, and forecast accuracy suffers until that data is clean.
  • There is no native mobile application, so agents check schedules, request time off and swap shifts through a mobile browser, which is a persistent friction point for hourly and contact centre workforces who do not sit at a desk.

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Assembled

$25/month
  • Core$25/month
    • Forecasting
    • Scheduling
    • Real-time adherence
  • Pro$45/month
    • Everything in Core
    • Advanced forecasting models
    • BPO and vendor management
  • Enterprise$75/month
    • Everything in Pro
    • SSO and SCIM
    • Advanced security review
  • AI Copilot$35/month
    • Reply drafting
    • Knowledge retrieval
    • Agent workspace embed

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Choose Assembled if

  • You need volume forecasting.
  • You work on Web, API.
  • You also want schedule generation.
Assembled review

Questions people ask

Is Apptivo or Assembled better?
Neither clearly leads. Apptivo starts at On request and Assembled at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or Assembled?
Apptivo starts at On request and Assembled at $25/month.
Does Apptivo or Assembled run on more platforms?
Apptivo runs on Web, iOS, Android. Assembled runs on Web, API.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what Assembled is typically brought in for.
What can Apptivo do that Assembled cannot?
Apptivo covers CRM core, Invoicing and estimates, Project management, Field service. Assembled covers Volume forecasting, Schedule generation, Real-time adherence, Agent self-service.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Assembled: Does Assembled publish its real total cost?

It publishes per-agent tier rates of 25, 45 and 75 USD per month but adds an unpublished platform fee, so budget for the seat rate plus a fixed annual platform charge that you must ask for.

Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Assembled: Can I buy the AI agents without buying workforce management?

Yes. Assembled sells WFM, AI Copilot and AI Agents as separately purchasable products, and AI Agents are billed at 0.65 USD per resolved conversation rather than per seat.

Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Assembled: Is it suitable for a voice-first call centre?

Less so. The forecasting and scheduling are built around omnichannel ticketing volume, and voice-heavy operations running a legacy ACD will find the integration and intraday voice controls weaker than a traditional WFM suite.

Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

Assembled: How long does implementation take?

Assembled states typically one month or less, which is realistic when your helpdesk is Zendesk or Salesforce and historical data is clean.

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