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CRM · head to head

Apollo.io vs Monday Sales CRM

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Monday Sales CRM logo

Monday Sales CRM

Remote Work

Sales management and CRM platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Monday Sales CRM every CRM plan carries a 3 seat minimum, so a solo user or a pair still pay for three
  • They diverge on capability: Apollo.io covers Contact database, Monday Sales CRM covers Deal management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and Monday Sales CRM actually diverge.

Attributes where Apollo.io and Monday Sales CRM differ
AttributeApollo.ioMonday Sales CRM
Starting priceFreeOn request
Free tierYesNo
PlatformsWebWeb, Mobile iOS, Mobile Android
CategoryCRMRemote Work
Founded20202012

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Outlook
  • Gmail
  • SOC2

Only in Monday Sales CRM

  • Deal management
  • Lead tracking
  • Pipeline
  • Automations
  • Zapier
  • Google Drive
  • Mobile iOS support
  • Mobile Android support

Both cover

  • Reporting
  • Salesforce
  • HubSpot
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Monday Sales CRM
  • Contact database management for sales teamsnot Monday Sales CRM
  • Email outreach and workflow automationnot Monday Sales CRM

Monday Sales CRM

  • Sales pipeline and contact management on the monday platformnot Apollo.io
  • Tracking deals and automating sales follow upnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Monday Sales CRM

  • Every CRM plan carries a 3 seat minimum, so a solo user or a pair still pay for three
  • Automation actions are metered monthly, at 250 on Standard against 25,000 on Pro, a hundredfold gap between adjacent tiers
  • The CRM is priced above the general Work Management product at the same tier, at 12 EUR against 9 EUR per seat on Basic
  • Published rates require annual billing, with monthly costing more
  • The Ultimate tier is custom priced

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Monday Sales CRM

On request
  • Sales$15/month
    • Up to 5 users
    • Sales features
    • Automations
  • Sales+$35/month
    • Unlimited users
    • Advanced features
    • API access

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Monday Sales CRM if

  • You need deal management.
  • You work on Web, Mobile iOS, Mobile Android.
  • You also want lead tracking.
Monday Sales CRM review

Questions people ask

Is Apollo.io or Monday Sales CRM better?
Neither clearly leads. Apollo.io starts at Free and Monday Sales CRM at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Monday Sales CRM?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for Monday Sales CRM.
Does Apollo.io or Monday Sales CRM run on more platforms?
Apollo.io runs on Web. Monday Sales CRM runs on Web, Mobile iOS, Mobile Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Monday Sales CRM starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Monday Sales CRM is typically brought in for.
What can Apollo.io do that Monday Sales CRM cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Monday Sales CRM covers Deal management, Lead tracking, Pipeline, Automations. Both handle Reporting, Salesforce, HubSpot, Slack.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
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