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SEO · head to head

AnswerThePublic vs OnCrawl

AnswerThePublic logo

AnswerThePublic

SEO

Keyword and content ideation tool that visualizes search questions and phrases

From
$20/month
Rated
-
OnCrawl logo

OnCrawl

SEO

Technical SEO crawler that joins crawl data with server log files

From
On request
Rated
-

The short version

  • Each has a real cost: AnswerThePublic credit-based limits on projects and articles mean heavy users need the higher-priced Growth or Business tiers.; OnCrawl no pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.
  • They diverge on capability: AnswerThePublic covers Search listening visualizations, OnCrawl covers Log file analysis.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AnswerThePublic and OnCrawl actually diverge.

Attributes where AnswerThePublic and OnCrawl differ
AttributeAnswerThePublicOnCrawl
Starting price$20/monthOn request
Pricing modelsubscriptionquote

Identical on both: free tier (No), platforms (web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnswerThePublic

  • Search listening visualizations
  • AI content drafting
  • Content scheduling
  • Plagiarism detection
  • WordPress publishing
  • Custom writing styles

Only in OnCrawl

  • Log file analysis
  • Crawl and log cross-analysis
  • Structured data and Core Web Vitals checks
  • Data Explorer
  • Google Search Console integration
  • API access

What people use each for

The jobs each tool is most often brought in to do.

AnswerThePublic

  • Finding long-tail question keywords for blog topicsnot OnCrawl
  • Building FAQ content from real search queriesnot OnCrawl
  • PR and content teams brainstorming article anglesnot OnCrawl
  • Identifying content gaps around a seed topicnot OnCrawl

OnCrawl

  • A large publisher or marketplace diagnosing wasted crawl budget on parameterised or low-value URLsnot AnswerThePublic
  • A technical SEO team that needs server log data joined to crawl data, not just a crawl report on its ownnot AnswerThePublic
  • An enterprise site comparing crawl-plus-log platforms against Botify or Lumar before committing to a multi-year contractnot AnswerThePublic
  • A team wanting custom segmentation of crawl and log data without writing SQL against a raw exportnot AnswerThePublic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnswerThePublic

  • Credit-based limits on projects and articles mean heavy users need the higher-priced Growth or Business tiers.
  • Question-mining approach is narrower than full-suite SEO content tools that also grade content against SERP competitors.
  • Article and content-creation features are relatively new additions layered onto a keyword-visualization tool, so depth may lag dedicated writing platforms.

OnCrawl

  • No pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.
  • Log file analysis requires the customer to actually supply raw server logs, which many marketing teams cannot get from their infrastructure team without a separate internal project.
  • It is a smaller company than Botify, so enterprise buyers evaluating vendor stability and roadmap longevity weigh that against the lower likely price.
  • The interface and terminology assume a working knowledge of crawl budget and log analysis concepts, so it is a poor fit for a generalist marketer without technical SEO background.
  • Data retention periods are tied to plan tier, so historical trend analysis beyond the contracted retention window is not available without upgrading before the data would otherwise be purged.

Pricing, plan by plan

AnswerThePublic

$20/month
  • Starter$20/month
    • 2 projects
    • 60 monthly credits
    • 6 articles/month
  • Growth$99/month
    • 4 projects
    • 350 monthly credits
    • 35 articles/month
  • Business$199/month
    • 8 projects
    • 800 monthly credits
    • 80 articles/month

OnCrawl

On request
  • OnCrawl$undefined/month
    • Priced by monthly crawl volume, log line volume and data retention
    • Small-site, mid-market and enterprise tiers, all quote-based
    • Free trial available on request

Which should you pick?

Choose AnswerThePublic if

  • You need search listening visualizations.
  • You work on web.
  • You also want ai content drafting.

Choose OnCrawl if

  • You need log file analysis.
  • You also want crawl and log cross-analysis.

Questions people ask

Is AnswerThePublic or OnCrawl better?
Neither clearly leads. AnswerThePublic starts at $20/month and OnCrawl at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnswerThePublic or OnCrawl?
AnswerThePublic starts at $20/month and OnCrawl at On request.
Does AnswerThePublic or OnCrawl run on more platforms?
AnswerThePublic runs on web. OnCrawl runs on Web.
What is AnswerThePublic best used for?
AnswerThePublic is most often used for finding long-tail question keywords for blog topics, building faq content from real search queries, pr and content teams brainstorming article angles, identifying content gaps around a seed topic. Of those, finding long-tail question keywords for blog topics and building faq content from real search queries are not what OnCrawl is typically brought in for.
What can AnswerThePublic do that OnCrawl cannot?
AnswerThePublic covers Search listening visualizations, AI content drafting, Content scheduling, Plagiarism detection. OnCrawl covers Log file analysis, Crawl and log cross-analysis, Structured data and Core Web Vitals checks, Data Explorer.

Answered from the vendors’ own pages

AnswerThePublic: What does AnswerThePublic cost?

Plans run Starter at $20/month, Growth at $99/month, and Business at $199/month, each with monthly credits, project limits, and an article-generation cap; annual and lifetime options are also offered.

Source
OnCrawl: Do I need to provide my own server logs?

Yes, log file analysis is only available if you can export raw access logs from your web server or CDN; without them OnCrawl functions as a crawler only.

AnswerThePublic: Is there a free plan?

No free tier is listed; all plans are paid, with Starter as the entry-level option at $20/month or a $99 lifetime option.

Source
OnCrawl: How much does OnCrawl cost?

It is not published. Pricing is quoted based on crawl volume, log volume and retention period; get a quote before comparing it to Botify or Lumar.

AnswerThePublic: What does AnswerThePublic integrate with?

All plans include WordPress publishing so finished articles can be pushed directly to a connected WordPress site.

Source
OnCrawl: Is this suitable for a small business site?

Generally not economically; the log analysis capability that justifies the cost only pays off once a site is large enough that Google is not crawling every page anyway.

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