Technology · head to head
Amplitude vs etcd

Amplitude
Technology
The digital analytics platform to understand your users
- From
- Free
- Rated
- -
etcd
Technology
A strongly consistent, distributed key-value store
- From
- On request
- Rated
- -
The short version
- Only Amplitude has a free tier, so it costs nothing to try first.
- Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; etcd licensed under Apache License 2.0 per the project's GitHub repository (etcd-io/etcd LICENSE); as open source software it has no paid tier or vendor price to compare
Where they differ
Only the attributes on which Amplitude and etcd actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amplitude
- Event tracking
- User segmentation
- Funnel analysis
- Retention analysis
- Cohort analysis
- A/B testing
- Revenue analytics
- Predictive analytics
Only in etcd
Nothing recorded that Amplitude does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Amplitude
- User behavior analysisnot etcd
- Feature adoption trackingnot etcd
- Conversion rate optimizationnot etcd
- Customer journey mappingnot etcd
- Retention improvementnot etcd
etcd
No use cases recorded yet. See the etcd review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amplitude
- Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- The free plan covers 2M events a month
- The Plus plan scales to 70M events, above which pricing is custom
- Growth and Enterprise pricing is not published
etcd
- Licensed under Apache License 2.0 per the project's GitHub repository (etcd-io/etcd LICENSE); as open source software it has no paid tier or vendor price to compare
- Benchmarked at only thousands of writes per second per instance per etcd.io, a throughput ceiling that requires clustering or an alternative store for higher write volumes
Pricing, plan by plan
Amplitude
Free- StarterFree
- 2 million events per month
- Plus$49/month
- $0.049 per MTU
- Up to 300k MTUs
- Advanced analytics
- GrowthFree
- Causal insights
- Feature experimentation
- Real-time streaming
- EnterpriseFree
- Cross-product analysis
- Advanced permissions
- Dedicated account manager
etcd
On requestNo published plan breakdown. See the etcd review.
Which should you pick?
Choose Amplitude if
- You need event tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want user segmentation.
Choose etcd if
Nothing in the data separates etcd from Amplitude on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Amplitude or etcd better?
- Neither clearly leads. Amplitude starts at Free and etcd at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amplitude or etcd?
- Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and On request for etcd.
- Does Amplitude or etcd run on more platforms?
- Amplitude runs on Web, Ios, Android, Api. etcd runs on Web.
- Can I use Amplitude for free?
- Yes. Amplitude has a free tier, so you can try it without paying. etcd starts at On request.
- What is Amplitude best used for?
- Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what etcd is typically brought in for.
- What can Amplitude do that etcd cannot?
- Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis.
Answered from the vendors’ own pages
Amplitude: Does Amplitude have a free plan?
Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.
SourceAmplitude: What is Amplitude's pricing based on?
Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.
SourceAmplitude: What analytics features does every Amplitude plan include?
Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.
Source