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Technology · head to head

Amplitude vs Excalidraw

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Excalidraw logo

Excalidraw

Technology

Virtual whiteboard for sketching hand-drawn like diagrams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Excalidraw advanced features (unlimited private scenes/folders, cloud storage, access management, presentations, extended AI, team management) are gated behind Excalidraw+
  • They diverge on capability: Amplitude covers Event tracking, Excalidraw covers Hand-drawn style diagrams.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Excalidraw actually diverge.

Attributes where Amplitude and Excalidraw differ
AttributeAmplitudeExcalidraw
PlatformsWeb, Ios, Android, ApiWeb
Founded20122020

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Excalidraw

  • Hand-drawn style diagrams
  • Real-time collaboration
  • Infinite canvas
  • Shape libraries
  • Text support
  • Image import
  • Export options
  • Keyboard shortcuts

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Excalidraw
  • Feature adoption trackingnot Excalidraw
  • Conversion rate optimizationnot Excalidraw
  • Customer journey mappingnot Excalidraw
  • Retention improvementnot Excalidraw

Excalidraw

  • Wireframing and diagrammingnot Amplitude
  • Real-time collaborative whiteboardingnot Amplitude
  • Hand-drawn-style illustrations for docs and decksnot Amplitude
  • Embedding a whiteboard into third-party apps via the npm packagenot Amplitude
  • Visual planning and note-takingnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Excalidraw

  • Advanced features (unlimited private scenes/folders, cloud storage, access management, presentations, extended AI, team management) are gated behind Excalidraw+
  • Free hosted version persists via scene links/local storage rather than a managed multi-scene workspace
  • Self-hosting the full collaborative stack requires standing up a websocket server and storage beyond the npm editor package
  • No official native desktop or app-store mobile apps - web/PWA only

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Excalidraw

Free
  • Excalidraw+$6/month
    • Unlimited private scenes and folders
    • Cloud storage
    • Access management

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Excalidraw if

  • You need hand-drawn style diagrams.
  • You want to start without paying.
  • You also want real-time collaboration.
Excalidraw review

Questions people ask

Is Amplitude or Excalidraw better?
Neither clearly leads. Amplitude starts at Free and Excalidraw at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Excalidraw?
Amplitude starts at Free and Excalidraw at Free.
Does Amplitude or Excalidraw run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Excalidraw runs on Web.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Excalidraw is typically brought in for.
What can Amplitude do that Excalidraw cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Excalidraw covers Hand-drawn style diagrams, Real-time collaboration, Infinite canvas, Shape libraries.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Excalidraw: Is Excalidraw free?

Excalidraw appears to be a free drawing application available at no cost to users. The website does not display information about pricing tiers or premium features, suggesting it is offered as a free service.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Excalidraw: Does Excalidraw offer paid plans?

No pricing tiers or paid upgrade options are mentioned on the Excalidraw website, which indicates the service is available entirely free without commercial pricing models.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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