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Technology · head to head

Dashlane vs Fathom Analytics

Dashlane logo

Dashlane

Technology

Password management made easy for businesses

From
$4.99/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing & Analytics

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dashlane highest pricing among major password managers at $60/year with no monthly subscription option; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Dashlane covers Password manager, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Dashlane and Fathom Analytics actually diverge.

Attributes where Dashlane and Fathom Analytics differ
AttributeDashlaneFathom Analytics
Starting price$4.99/month$14/month
Pricing modelUnknownsubscription
PlatformsWeb, Windows, macOS, iOS, Android, Browser ExtensionsWeb
CategoryTechnologyMarketing & Analytics
Founded20092014

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dashlane

  • Password manager
  • Digital wallet
  • Dark web monitoring
  • VPN for WiFi protection
  • Two-factor authentication
  • Password generator
  • Secure sharing
  • Security dashboard

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Dashlane

  • Password managementnot Fathom Analytics
  • Identity protectionnot Fathom Analytics
  • Secure credential sharingnot Fathom Analytics
  • Compliance requirementsnot Fathom Analytics
  • VPN protectionnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Dashlane
  • A lightweight Google Analytics replacementnot Dashlane
  • Tracking many sites from one accountnot Dashlane
  • Long-term historical reporting while subscribednot Dashlane

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dashlane

  • Highest pricing among major password managers at $60/year with no monthly subscription option
  • Restricted free tier with only 25 passwords on single device compared to Bitwarden's unlimited free tier
  • No traditional desktop application, users must rely on browser extension or mobile apps
  • Closed-source code prevents independent security verification unlike open-source competitors
  • Limited 2FA options supporting only authenticator apps, not biometric or SMS authentication

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Dashlane

$4.99/month
  • Premium$4.99/month
    • Secure vault
    • Password generation

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Dashlane if

  • You need password manager.
  • You work on Web, Windows, macOS, iOS, Android, Browser Extensions.
  • You also want digital wallet.
Dashlane review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Dashlane or Fathom Analytics better?
Neither clearly leads. Dashlane starts at $4.99/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dashlane or Fathom Analytics?
Dashlane starts at $4.99/month and Fathom Analytics at $14/month.
Does Dashlane or Fathom Analytics run on more platforms?
Dashlane runs on Web, Windows, macOS, iOS, Android, Browser Extensions. Fathom Analytics runs on Web.
What is Dashlane best used for?
Dashlane is most often used for password management, identity protection, secure credential sharing, compliance requirements. Of those, password management and identity protection are not what Fathom Analytics is typically brought in for.
What can Dashlane do that Fathom Analytics cannot?
Dashlane covers Password manager, Digital wallet, Dark web monitoring, VPN for WiFi protection. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.

Answered from the vendors’ own pages

Dashlane: What happened to Dashlane's free plan?

Dashlane discontinued its free plan in September 2025. The entry-level plan now starts at $4.99/month (billed annually) for Premium, or businesses can use a 30-day money-back guarantee to test the service.

Source
Dashlane: What platforms does Dashlane support?

Dashlane is available on Windows, macOS, iOS, Android, and Chromebook. Browser extensions work with Chrome, Firefox, Edge, Opera, and Brave. However, Dashlane no longer has a traditional desktop application.

Source
Dashlane: Does Dashlane support SSO integration?

Yes, Dashlane integrates with SAML 2.0 Identity Providers for SSO, plus SCIM for user provisioning and deprovisioning. However, the Safari browser extension does not support self-hosted SSO due to Apple limitations.

Source
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